Inbound Licensing Coordinator

Mga Entertainment, Inc.; Los Angeles (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

MGA Entertainment seeks an organized Inbound Licensing Coordinator to manage submissions and approvals for licensed items. You will coordinate with Sales, Brand Marketing, Creative, and external licensors to ensure complete, accurate submissions and timely approvals that support launches and campaigns.

In this role, you will maintain records, track progress, and communicate feedback clearly, helping to streamline processes and meet commercial deadlines across licensing projects.

Qualifications

• Understanding of licensing and marketing processes, brand guidelines, and asset development.
• Experience in marketing coordination, licensing, or creative operations.
• Excellent organization and ability to manage multiple submissions and deadlines.
• Strong written and verbal communication with internal and external partners.
• Detail-oriented with records management and effective feedback consolidation.

Responsibilities

• Coordinate submission, tracking, and approval of licensed products and assets.
• Liaise with internal stakeholders to gather requirements and timelines.
• Prepare and submit approval requests through licensor portals and channels.
• Coordinate creative reviews and clarify feedback with the Senior Director.
• Serve as day-to-day contact for approval-related communication with licensors.
• Maintain central approvals tracker and monitor deadlines.
• Identify and escalate issues affecting launch dates or schedules.

Skills

Licensing coordination

Marketing coordination

Project coordination

Stakeholder management

Attention to detail

Communication skills

Tools

Microsoft Office

Licensor portals

Job description

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory ™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn , TikTok , Instagram and Facebook .

Position Overview

MGA Entertainment is seeking an organized, proactive Inbound Licensing Coordinator to manage the submission and approval process for licensed items across the business. Sitting within the Inbound Licensing team, this role will serve as a central point of coordination between Sales, Brand Marketing, Creative, external licensing partners and other key stakeholders. Working collaboratively with the Senior Director of Creative, Inbound Licensing, the Inbound Licensing Coordinator will ensure submissions are complete, feedback is communicated clearly and approvals progress efficiently to support product launches, marketing campaigns and commercial deadlines.

This role requires an understanding of both licensing and marketing, strong attention to detail and the ability to manage multiple projects and stakeholder relationships.

Key Responsibilities

• Coordinate the submission, tracking and approval of licensed products, packaging, marketing materials, sales assets, digital content and other items requiring licensor approval.
• Liaise with Sales, Brand Marketing, Creative and other internal stakeholders together assets, confirm requirements and establish submission timelines.
• Prepare and submit approval requests through licensor portals and other agreed channels, ensuring each submission is accurate, complete and aligned with relevant guidelines.
• Work closely with the Senior Director of Creative, Inbound Licensing, to coordinate creative reviews, clarify feedback and support revisions.
• Act as the day-to-day contact for approval-related communication between internal teams and licensing partners.
• Traffic licensor feedback to the appropriate stakeholders, clarify required changes and follow up on revisions and resubmissions through to final approval.
• Maintain a central approvals tracker, providing clear visibility of submission status, outstanding actions, deadlines and potential delays.
• Proactively identify and elevate approval issues or conflicting feedback that could affect launch dates, production schedules or campaign delivery.
• Maintain accurate records of submissions, feedback, approved assets and final sign-offs, with clear version control.
• Communicate approval status and usage conditions so teams have the necessary sign-offs before production, publication or distribution.
• Help improve submission processes, briefing templates and communication practices to reduce rework and support timely approvals.

Required Skills and Experience

• A sound understanding of licensing and marketing, including licensor approval processes, brand guidelines and the development of marketing assets.
• Previous experience in marketing coordination, licensing, creative operations, project coordination or a similar role.
• Excellent organizational skills, with the ability to manage multiple submissions, competing priorities and deadlines.
• Strong written and verbal communication skills and confidence working with internal stakeholders and external partners.
• High attention to detail when reviewing assets, consolidating feedback and maintaining approval records.
• A proactive, collaborative approach, with the confidence to follow up on outstanding actions and elevate issues appropriately.
• Proficiency in Microsoft Office and project tracking tools; experience with licensor approval platforms is advantageous.
• Experience in toys, entertainment, consumer products or licensed brands is preferred.

What Success Looks Like

Complete and accurate submissions, clear stakeholder communication, current approval records and timely sign-offs that support MGA’s product launches and marketing activity.