Lifecycle Email & SMS Marketer — Wellness Brand

BodyHealth; Florida; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

10 days PTO

5 sick days

10 paid company holidays

Medical, Dental, Vision

Discount on all products

Job summary

Nashville Public Radio is seeking an Email Marketing Specialist in the Town of Florida, NY. The ideal candidate will execute and optimize email and SMS marketing to drive customer engagement and repeat purchases. Responsibilities include managing campaigns and analyzing performance. Requires 4–6 years of relevant experience with tools like Klaviyo or Attentive. Benefits include 10 days PTO, 5 sick days, and medical insurance. Join us in enhancing customer relationships through innovative communication strategies.

Qualifications

• 4–6 years of hands-on experience executing email and SMS campaigns in a marketing role.
• Experience with lifecycle and retention-focused messaging.
• Strong analytical skills to interpret campaign performance.

Responsibilities

• Lead and optimize email and SMS campaigns.
• Build and maintain automated lifecycle flows.
• Apply segmentation and personalization techniques.
• Execute structured A/B testing for continuous improvement.
• Analyze campaign performance and provide recommendations.

Skills

Email Campaign Management

SMS Campaign Management

Data Analysis

Detail-Oriented

Segmentation

Tools

Klaviyo

Attentive

Job description

BodyHealth is dedicated to empowering individuals to achieve optimal health and performance through innovative, science-based nutritional supplements and holistic health solutions. Founded with the mission to bridge the gap between traditional healthcare and natural wellness, BodyHealth stands at the forefront of the health and wellness industry, providing products that cater to the needs of both everyday individuals and elite athletes.

Our mission is to enhance the quality of life for our customers by providing superior nutritional supplements that support overall health, vitality, and performance. We believe in the power of natural ingredients, rigorous scientific research, and the holistic approach to health, ensuring that our products deliver maximum benefits without compromising on quality or safety.

The Email Marketing Specialist will be responsible for executing and optimizing customer communications that drive engagement and repeat purchase. This role focuses on managing email and SMS campaigns, lifecycle flows, and re-engagement efforts, using data and testing to continuously improve performance. The ideal candidate is detail-oriented, analytical, and experienced in hands-on execution, with a strong understanding of how thoughtful, well-timed communication supports long-term customer relationships.

Key Responsibilities

• Lead the execution and ongoing optimization of email and SMS campaigns that support customer engagement and repeat purchase.
• Build, maintain, and improve automated lifecycle flows, including welcome, post-purchase, cart and browse abandonment, replenishment, and re-engagement.
• Apply advanced segmentation and personalization techniques based on customer behavior, purchase history, and engagement data.
• Execute structured A/B testing across subject lines, creative, timing, frequency, and messaging, using results to continuously improve performance.
• Manage the email and SMS campaign calendar, ensuring accurate, timely, and high-quality execution across promotions and launches.
• Analyze campaign performance and provide clear recommendations and optimizations based on engagement and conversion data.
• Partner closely with creative, ecommerce, and merchandising teams to ensure messaging aligns with brand standards and promotional priorities.
• Maintain email and SMS best practices, including deliverability, compliance, list health, and customer experience.
• Document processes, templates, and learnings to support consistency and scalability.
• Stay current on email and SMS trends, platform updates, and best practices.

Qualifications

• Experience: 4–6 years of hands-on experience executing and optimizing email and SMS campaigns in a lifecycle or CRM marketing role.
• Platforms: Strong working knowledge of tools such as Klaviyo, Attentive, or similar, including automation, segmentation, and reporting.
• Lifecycle Expertise: Proven experience building and optimizing lifecycle and retention-focused messaging (without owning loyalty or subscription programs).
• Analytics: Comfortable interpreting campaign and flow performance and applying insights to testing and optimization.
• Execution Strength: Highly detail-oriented, organized, and able to operate independently with minimal oversight.
• Collaboration: Confident partnering cross-functionally without formal authority.
• Bonus: Experience with e-commerce or DTC Shopify brands.

Benefits

• 10 days PTO
• 5 sick days
• 10 paid company holidays
• Medical, Dental, Vision
• Discount on all products!