In‑House Integrated Marketing Lead

VIZZALIGHTS LLC; Jacksonville (FL); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

In-house team in Jacksonville

Job summary

VizzaLights in Jacksonville, FL is seeking an Integrated Marketing Specialist to plan, execute, measure, and improve campaigns across digital, print, broadcast, and community outreach. The role demands a versatile marketer who can navigate strategy, media planning, lead generation, and sales support to strengthen the local brand.

You will build repeatable marketing systems to support expansion into new markets while coordinating with designers, vendors, and sales.

Qualifications

• Professional experience managing integrated marketing across multiple channels.
• Hands-on experience managing Google Ads and Meta advertising.
• Experience with print, direct mail, commercial advertising, or traditional media.
• Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics.
• Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports.
• Ability to connect marketing metrics to sales outcomes and revenue.
• Strong copywriting, editing, presentation, and communication skills.
• Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders.
• Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
• Strong business judgment, initiative, organization, and attention to detail.
• Ability to work in-house with the VizzaLights team in Jacksonville.

Responsibilities

• Develop and manage an integrated marketing plan aligned with company revenue, territory, and expansion goals.
• Define priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels.
• Build annual, quarterly, monthly, and seasonal marketing calendars.
• Develop launch plans for new services, products, promotions, and geographic markets.
• Create repeatable marketing systems that can be adapted for future locations.
• Research competitors, market trends, customer behavior, and regional opportunities.
• Recommend budgets and allocate spending based on business goals and performance.
• Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other campaigns.
• Manage Meta advertising across Facebook and Instagram.
• Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming, programmatic, and retargeting.
• Develop campaign briefs, audiences, offers, keywords, landing-page requirements, and testing plans.
• Monitor cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue.
• Coordinate accurate conversion tracking, call tracking, pixels, attribution, and reporting.
• Conduct structured testing of creative, messaging, audiences, placements, and offers.
• Improve lead quality in collaboration with sales and company leadership.
• Plan and coordinate direct mail, brochures, signage, and community campaigns.

Skills

Integrated marketing across channels

Google Ads

Meta advertising

Lead generation & attribution

Campaign testing & optimization

Analytics & reporting

Copywriting & communication

Cross-functional coordination

In-house collaboration

Multi-channel planning

Tools

Google Analytics

HubSpot

CRM platforms

Job description

VizzaLights in Jacksonville, FL is seeking an Integrated Marketing Specialist to plan, execute, measure, and improve campaigns across digital, print, broadcast, and community outreach. The role demands a versatile marketer who can navigate strategy, media planning, lead generation, and sales support to strengthen the local brand.

You will build repeatable marketing systems to support expansion into new markets while coordinating with designers, vendors, and sales.