In-House Direct-Response Copywriter

HomeServe USA; Winnipauk (CT); On-site; USD 55,000 - 75,000; Full time

Job summary

HomeServe USA is seeking a talented Copywriter to join our in-house Creative team in Norwalk, CT. You will concept and write acquisition copy, collaborating with art directors and designers on direct response campaigns, under the Copy Director’s supervision.

You’ll bring 3–5 years of direct response writing experience, a strong portfolio, and expert-level Acrobat Pro and Adobe Creative Cloud skills. A fast-paced, collaborative environment offers growth and impact on national campaigns.

Qualifications

• 3–5 years writing direct response marketing in offline and online channels (direct mail + digital)
• Portfolio or samples must be provided with resume
• Strong command of direct response methods with measurable KPIs (response rate, conversion rate, CPA, CTR)
• Proficiency with Acrobat Pro to create marked PDFs for editors and designers
• Mastery of Adobe Creative Cloud and Microsoft Office suite
• Experience using modern project-management tools (Asana, Jira, Workfront, Teams)
• Excellent organizational skills with SOPs for copy workflow
• Copy editing experience and ability to guide others to marketing standards and legal guidelines
• Bachelor’s degree in English/Advertising/Marketing Communications or equivalent

Responsibilities

• Write clear, persuasive direct response copy for campaigns
• Revise concepts based on internal, cross-functional, and legal feedback
• Handle copy requests from multiple departments with strong project management
• Respond to requests quickly while managing several campaigns
• Proofread projects to ensure quality and brand standards

Skills

Direct response

Copywriting

Project management

Editing

Education

Bachelor’s degree in English/Advertising/Marketing Communications

Tools

Acrobat Pro

InDesign

Word

PowerPoint

Excel

Asana

Jira

Workfront

Teams

Job description

HomeServe USA is seeking a talented Copywriter to join our in-house Creative team in Norwalk, CT. You will concept and write acquisition copy, collaborating with art directors and designers on direct response campaigns, under the Copy Director’s supervision.

You’ll bring 3–5 years of direct response writing experience, a strong portfolio, and expert-level Acrobat Pro and Adobe Creative Cloud skills. A fast-paced, collaborative environment offers growth and impact on national campaigns.