Copywriter

HomeServe USA; Winnipauk (CT); On-site; USD 55,000 - 75,000; Full time

Job summary

HomeServe USA is seeking a talented Copywriter to join our in-house Creative team in Norwalk, CT. You will concept and write acquisition copy, collaborating with art directors and designers on direct response campaigns, under the Copy Director’s supervision.

You’ll bring 3–5 years of direct response writing experience, a strong portfolio, and expert-level Acrobat Pro and Adobe Creative Cloud skills. A fast-paced, collaborative environment offers growth and impact on national campaigns.

Qualifications

• 3–5 years writing direct response marketing in offline and online channels (direct mail + digital)
• Portfolio or samples must be provided with resume
• Strong command of direct response methods with measurable KPIs (response rate, conversion rate, CPA, CTR)
• Proficiency with Acrobat Pro to create marked PDFs for editors and designers
• Mastery of Adobe Creative Cloud and Microsoft Office suite
• Experience using modern project-management tools (Asana, Jira, Workfront, Teams)
• Excellent organizational skills with SOPs for copy workflow
• Copy editing experience and ability to guide others to marketing standards and legal guidelines
• Bachelor’s degree in English/Advertising/Marketing Communications or equivalent

Responsibilities

• Write clear, persuasive direct response copy for campaigns
• Revise concepts based on internal, cross-functional, and legal feedback
• Handle copy requests from multiple departments with strong project management
• Respond to requests quickly while managing several campaigns
• Proofread projects to ensure quality and brand standards

Skills

Direct response

Copywriting

Project management

Editing

Education

Bachelor’s degree in English/Advertising/Marketing Communications

Tools

Acrobat Pro

InDesign

Word

PowerPoint

Excel

Asana

Jira

Workfront

Teams

Job description

As one of the nation’s leading home repair plan providers, over 4.6 million U.S. homeowners make HomeServe the first place they turn for repairs in and around their homes. HomeServe has also been recognized three years in a row with the prestigious Great Place to Work award as a company of excellence that cares and values its more than 1600 U.S. employees. Our incredible growth is fueled by a dynamic team that values collaboration, innovation, and delivering exceptional customer service, all while working in a fun and friendly environment. HomeServe is part of a global FTSE100 organization that serves millions of customers in the U.S., Canada, U.K., France, Spain, and Japan. See why you should work for HomeServe!

Position Overview:

Be part of an energetic, fast-paced in-house Creative team at a growing organization with high employee satisfaction ratings. HomeServe is looking for a talented Copywriter to join our flexible workforce in Norwalk, CT. Ideally, you will be located within a commutable distance of Norwalk, CT, as you will want to be at our head office a few times a week for collaboration meetings. Under the Copy Director’s supervision, you will concept and write acquisition copy while collaborating with art directors and designers to create winning direct response campaigns. Strategic thinking, direct mail experience, and the ability to understand what resonates with target audiences are key to this position’s success.

Responsibilities include but are not limited to:

• Write clear, persuasive, and original copy that translates marketing strategy and objectives into direct response campaigns
• Amend, revise, or redevelop creative concepts based on internal, cross-functional, and legal reviews and feedback.
• Successfully execute copy requests from marketing, strategy (B2B2C), and business development (B2B) departments
• Timely and accurate responses to copy requests, strong project management skills, and ability to work on several simultaneous campaigns and interact with internal teams within marketing and cross-functional departments to execute projects under tight deadlines
• Proofread all projects to ensure quality and accuracy, ensure adherence to all required legal, partner, copy guidelines, and maintain a high level of creative and brand standards.

Job Requirements:

• A minimum of 3-5 years writing direct response marketing in offline and online channels for direct mail print.
• Please include a link to your online portfolio or samples with your resume.
• A strong command of direct response methods, tactics, and strategies that demonstrate a record of successful KPIs (response rate, conversion rate, CPA, CTR, and CTO rates) within the direct mail channel.
• Expert-level experience working within a digital workflow using Acrobat Pro to create marked PDF files that include proofreading and copy-editing direction for copy editors, designers, and production teams.
• Expert level knowledge of Adobe Acrobat and Microsoft Office, specifically Word, PowerPoint, and Excel.
• Experience using project management software such as Asana, Jira, Workfront, and Microsoft Teams to manage an all digital workflow.
• Excellent organizational skills and ability to create and adhere to SOPs to manage projects and copy workflow.
• Copy editing experience a must; ability to proof and edit your work and others to ensure marketing standards, style guides, partner preferences, and legal guidelines are maintained.
• An understanding of Adobe Creative Cloud software, specifically InDesign, is a plus
• Bachelor’s degree in English, Advertising, Marketing Communications, or equivalent

HomeServe USA is an equal opportunity employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.