In-House Copywriter for Fan-Focused Campaigns

Pacers Sports & Entertainment; Indianapolis (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

Pacers Sports & Entertainment (PS&E) is seeking a sharp, strategic Copywriter to bring our stories to life across digital and physical platforms for the Indiana Pacers, Indiana Fever, Noblesville Boom, and Gainbridge Fieldhouse. This role will help define and refine the voice of each brand, crafting manifestos, headlines, emails, taglines, SMS and web copy.

You’ll thrive in a fast-moving, multi-brand creative environment, turning strategy into story that drives fan engagement and ticket sales.

Qualifications

• 5+ years experience writing in a brand, agency, or in-house creative environment.
• Portfolio that demonstrates versatility across formats and platforms.
• Strong understanding of copywriting for digital channels, especially email, social, and paid.
• Ability to elevate creative through concept and craft, not just execution.
• Familiarity with brand guidelines, messaging strategy, and multi-touchpoint campaigns.
• Comfort with tight turnarounds and multiple priorities.
• Strong collaboration skills, you enjoy being part of the creative process, not just a late- stage add-on.

Responsibilities

• Write bold, concise, emotionally resonant copy that reflects each brand’s voice across platforms (social, email, web, OOH, paid, in-venue, SMS, etc.).
• Craft campaign manifestos, taglines, voiceover scripts, and content frameworks that set the tone for key moments and product launches.
• Collaborate closely with designers to marry words and visuals in a way that elevates both.
• Own and evolve brand tone of voice guidelines in partnership with the brand and creative leadership team.
• Contribute to Salesforce Marketing Cloud campaigns through short‑form messaging for email, SMS, and push notifications.
• Author scripts for promotional videos, interviews, and in-game moments that drive emotional connection.
• Translate insights into copy that resonates, writing for audiences, not just channels.
• Edit and refine content from other stakeholders to ensure brand alignment and message clarity.
• Understand how to write for glance media (OOH, SMS, email subject lines, etc.).
• Support presentation decks, partnership materials, and internal comms as needed.
• In every position, each employee is expected to align with PS&E's mission and core values along with actively participating in company-sponsored community outreach programs.
• Other duties and projects assigned

Skills

Copywriting

Brand voice

Collaboration

Digital channels

Emails

Tools

Salesforce Marketing Cloud

Job description

Pacers Sports & Entertainment (PS&E) is seeking a sharp, strategic Copywriter to bring our stories to life across digital and physical platforms for the Indiana Pacers, Indiana Fever, Noblesville Boom, and Gainbridge Fieldhouse. This role will help define and refine the voice of each brand, crafting manifestos, headlines, emails, taglines, SMS and web copy.

You’ll thrive in a fast-moving, multi-brand creative environment, turning strategy into story that drives fan engagement and ticket sales.