Sports Marketing Lead, Associate Director

pse; Indianapolis (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Pacers Sports & Entertainment (PS&E) seeks an Associate Director of Marketing to drive the marketing vision for the Indiana Pacers and Noblesville Boom. You will partner with cross-functional teams to execute campaigns, branding initiatives, and fan engagement programs across NBA and G-League properties.

This role requires a strong strategic mind, leadership in sports marketing, and a track record of delivering campaigns from concept to delivery while collaborating with Creative Services,

Qualifications

• 5 years of marketing, advertising, and/or brand management experience with at least 2 in management.
• Bachelor's degree in Marketing, Communications, Business or Public Relations; Master's preferred.
• Sports marketing experience in a team setting is highly preferred.
• Knowledge of NBA basketball and its culture is highly preferred.
• Strong attention to detail with multi-project management ability.

Responsibilities

• Oversee day-to-day marketing initiatives for the Indiana Pacers and Noblesville Boom.
• Lead branding efforts, promotional campaigns, fan engagement, and game-day experiences.
• Support brand campaigns and player marketing from ideation to execution.
• Coordinate with Creative Services and external agencies for consistent messaging.
• Collaborate with Ticket Sales, Facilities, Partnerships, Digital, PR, and Operations.
• Develop B2B and B2C marketing collateral and advertising across channels.
• Assist in paid media strategy and performance evaluation.
• Contribute to branding thought leadership for Gainbridge Fieldhouse.
• Partner with Fan Engagement to develop in-venue and external programs.
• Work with Digital to drive social campaigns and ticket sales.

Skills

Marketing strategy

Brand management

Leadership

Analytics

Campaign execution

Education

Bachelor's degree in Marketing, Communications, Business or Public Relations

Master's degree a plus

Job description

Pacers Sports & Entertainment (PS&E) seeks an Associate Director of Marketing to drive the marketing vision for the Indiana Pacers and Noblesville Boom. You will partner with cross-functional teams to execute campaigns, branding initiatives, and fan engagement programs across NBA and G-League properties.

This role requires a strong strategic mind, leadership in sports marketing, and a track record of delivering campaigns from concept to delivery while collaborating with Creative Services,