Strategic Copywriter for Multi-Brand Sports Campaigns

Gainbridge Fieldhouse; Indianapolis (IN); On-site; USD 65,000 - 90,000; Full time

Job summary

Pacers Sports & Entertainment (PS&E) is seeking a sharp, strategic Copywriter to bring our stories to life across digital and physical platforms for multiple brands. You’ll define voice, craft headlines, emails, and campaigns, and work in our in-house creative team to drive fan engagement.

You will collaborate with brand, marketing, digital, sales, and partnerships teams to produce copy that resonates, elevates campaigns, and fuels ticket sales across channels.

Qualifications

• 5+ years experience writing in a brand, agency, or in-house creative environment.
• Portfolio demonstrating versatility across formats and platforms.
• Strong understanding of copywriting for digital channels (email, social, paid).
• Ability to elevate creative through concept and craft, not just execution.
• Familiarity with brand guidelines, messaging strategy, and multi-touchpoint campaigns.
• Comfort with tight turnarounds and multiple priorities.
• Strong collaboration skills and involvement in the creative process.

Responsibilities

• Write bold, concise, emotionally resonant copy reflecting each brand across platforms (social, email, web, OOH, paid, in-venue, SMS).
• Craft campaign manifestos, taglines, voiceover scripts, and content frameworks.
• Collaborate with designers to marry words and visuals and elevate both.
• Own and evolve brand tone of voice guidelines with leadership.
• Contribute to Salesforce Marketing Cloud campaigns with short-form messaging.
• Author scripts for promotional videos, interviews, and in-game moments that drive emotional connection.
• Translate insights into copy that resonates with audiences, not just channels.
• Edit and refine content from stakeholders for brand alignment and clarity.
• Write for glance media (OOH, SMS, email subject lines).
• Support decks, partnership materials, and internal comms as needed.
• Align with PS&E's mission and values and participate in community outreach.

Skills

Experience

Portfolio

Digital copywriting

Concept & craft

Brand guidelines

Tight turnarounds

Collaboration

Job description

Pacers Sports & Entertainment (PS&E) is seeking a sharp, strategic Copywriter to bring our stories to life across digital and physical platforms for multiple brands. You’ll define voice, craft headlines, emails, and campaigns, and work in our in-house creative team to drive fan engagement.

You will collaborate with brand, marketing, digital, sales, and partnerships teams to produce copy that resonates, elevates campaigns, and fuels ticket sales across channels.