Director, Social Content & Fan Engagement

pse; Indianapolis (IN); On-site; USD 120,000 - 180,000; Full time

Job summary

Pacers Sports & Entertainment (PS&E) is hiring a Director of Social Content to lead planning and execution of social content strategy across the Indiana Pacers, Indiana Fever, and Noblesville Boom. The role requires strong basketball knowledge and expertise in how content performs on social platforms to drive fan engagement and growth.

The ideal candidate is a strategic, creative thinker who can guide brand voice, platform trends, and audience behavior.

Qualifications

• Bachelor’s degree from a four-year college or university and 7+ years of professional experience in social media, digital content, or sports/entertainment marketing.
• Industry experience at the professional sport or collegiate athletics level highly preferred.
• Proven experience leading and developing social content and creative teams.
• Strong knowledge working with Adobe Creative Cloud.
• Deep understanding of social media platforms, audience behavior, and how content performs across channels.
• Ability to multitask with a high attention to detail and strong organizational skills.
• An understanding of basketball and NBA/WNBA/G League.

Responsibilities

• Implement and communicate a clear vision for the social content team.
• Oversee creation of high‑quality, engaging content across all platforms.
• Set platform-specific goals for growth, engagement and views.
• Lead long-term content planning around seasons, tentpoles & campaigns.
• Serve as a key liaison across Digital Marketing, Corporate Partnerships, Community Engagement, Brand Marketing, Broadcast, Game Operations, and other internal departments.
• Manage relationships with external partners and agencies.
• Bring unique, creative ideas to the table while maintaining brand consistency and strategy.
• Lead all social game night duties, including reviewing and approving content prior to posting.
• Lead, develop, and manage full-time social content staff, as well as part-time social and design staff.
• Own performance tracking and optimization using data and insights to inform strategy.

Skills

Social media management

Content strategy

Leadership

Cross-functional collaboration

Audience insights

Education

Bachelor’s degree

Tools

Adobe Creative Cloud

Video editing

Job description

Pacers Sports & Entertainment (PS&E) is hiring a Director of Social Content to lead planning and execution of social content strategy across the Indiana Pacers, Indiana Fever, and Noblesville Boom. The role requires strong basketball knowledge and expertise in how content performs on social platforms to drive fan engagement and growth.

The ideal candidate is a strategic, creative thinker who can guide brand voice, platform trends, and audience behavior.