Fan-First Copywriter for Live Sports Brands

Gainbridge Fieldhouse; Indianapolis (IN); On-site; USD 60,000 - 90,000; Full time

Job summary

Pacers Sports & Entertainment is seeking a sharp, strategic Copywriter to bring our stories to life across digital and physical platforms for the Indiana Pacers, Indiana Fever, Noblesville Boom, and Gainbridge Fieldhouse.

You’ll define and refine voice for each brand, crafting marketing headlines, emails, taglines, and SMS copy. This in-house role requires collaboration with brand, marketing, digital, sales, and partnerships teams to drive fan engagement.

Qualifications

• 5+ years writing in brand, agency, or in-house creative env.
• Portfolio showing versatility across formats and platforms.
• Strong copywriting for digital channels, esp. email and social.
• Ability to elevate creative through concept and craft.
• Familiar with brand guidelines and multi-touch campaigns.

Responsibilities

• Write bold, concise, emotionally resonant copy across platforms.
• Craft manifestos, taglines, voiceover scripts, and content frameworks.
• Collaborate with designers to blend words with visuals.
• Develop and evolve voice guidelines with brand leadership.
• Contribute to Salesforce Marketing Cloud campaigns with short-form messaging.
• Author scripts for videos, interviews, and in-game moments.
• Translate insights into audience-focused copy for channels.
• Edit content to ensure brand alignment and clarity.
• Write for glance media: OOH, SMS, email subject lines, etc.
• Support decks, partnerships, and internal comms as needed.
• Align with PS&E mission and participate in community outreach.

Skills

Brand copywriting

Creative writing

Editing

Education

Bachelor’s degree in Communications/Marketing/Jounalism

Tools

Salesforce Marketing Cloud

Job description

Pacers Sports & Entertainment is seeking a sharp, strategic Copywriter to bring our stories to life across digital and physical platforms for the Indiana Pacers, Indiana Fever, Noblesville Boom, and Gainbridge Fieldhouse.

You’ll define and refine voice for each brand, crafting marketing headlines, emails, taglines, and SMS copy. This in-house role requires collaboration with brand, marketing, digital, sales, and partnerships teams to drive fan engagement.