In-App Marketing Manager, Creators

Facebook; New York (NY); On-site; USD 122,000 - 176,000; Full time

Job summary

A leading company in the tech industry is seeking an experienced In-App Marketing Manager to join their growing creator marketing team. This role involves developing and executing digital marketing campaigns to support global creators across various platforms like Instagram and Facebook. Ideal candidates should possess at least 7 years of relevant experience and excel in a fast-paced environment.

Qualifications

• 7+ years of experience in growth or digital marketing.
• Experience in building digital marketing campaigns.
• Strong analytical and performance-driven marketing experience.

Responsibilities

• Define and lead in-app marketing strategy for creator programs.
• Build and manage multiple online channels.
• Develop measurable KPIs and optimize campaigns.

Skills

Growth Marketing

Digital Marketing

Email Marketing

Influencer Marketing

Analytical Skills

Tools

Salesforce Marketing Cloud

Job description

**Summary:**

We're looking for an experienced In-App Marketing Manager to join our growing creator marketing team, and support our global creators. As an In-App Marketing Manager for Creators, you will play a key role in amplifying our vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you'll build and execute digital marketing campaigns to reach creators on Instagram, Facebook and Threads with tailored guidance and best practices that inspire creator action and growth. This individual will leverage internal (i.e. on-platform notifications and Newsfeed ads) and external tools (Salesforce Marketing Cloud) to manage global campaigns that help thousands of partners meet their desired outcomes on Meta. Ideal candidates love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced environment.

**Required Skills:**

In-App Marketing Manager, Creators Responsibilities:

1. Define and lead end-to-end development of in-app marketing strategy for creator programs - that meet our short and long-term business goals.

2. Build, manage, and optimize multiple online channels (email, on-platform notifications, etc.).

3. Develop and share digital marketing best practices, plus bring continuous innovation to build effective campaigns.

4. Design and implement test plans (eg. A/B and multivariate) to measure the effectiveness of marketing campaigns, providing data-driven insights to inform future campaign optimization.

5. Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.

6. Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution.

**Minimum Qualifications:**

Minimum Qualifications:

7. 7+ years of experience in growth marketing, digital marketing, email marketing, influencer marketing, or equivalent

8. Experience in building digital marketing campaigns (using Email, Facebook Ads, In-product nudges, etc.)

9. Experience with A/B testing, measurement and channel optimization

10. Experience working directly with Data Science and evaluating campaign performance

11. Experience in leading and working in matrixed teams and organizations

12. Analytical and performance-driven marketing experience

**Preferred Qualifications:**

Preferred Qualifications:

13. Working in a fast-paced and ambiguous environment

14. Experience in Salesforce Data Cloud and Marketing Cloud

**Public Compensation:**

$122,000/year to $176,000/year + bonus + equity + benefits

**Industry:** Internet

**Equal Opportunity:**

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].