Imports Specialist - WBI (Dallas, Houston)

The Stacole Company, Inc.; Texas; On-site; USD 90,000 - 110,000; Full time

Job summary

Winebow seeks an Imports Wine Specialist to drive growth and brand execution across a diverse portfolio of wines and spirits within a defined territory. You will blend strategic selling, account management, and education to elevate brand knowledge with distributors, retailers, and key partners.

As the in-market ambassador, you will train staff, launch programs, and collaborate with marketing to create local activations while building lasting relationships and maximizing velocity in the territory.

Qualifications

• Bachelor's degree required and wine/spirit certifications preferred.
• Experience in consumer goods sales or field marketing.
• Strong communication and analytical skills.

Responsibilities

• Own and grow sales across a defined geographic territory for multiple brands.
• Deliver brand education, training, and product demonstrations to customers.
• Collaborate with distributors and retailers to drive in-market execution.
• Maintain accurate records, call notes, and pipeline updates.

Skills

Communication skills

Organizational skills

Data analysis

Travel readiness

Education

Bachelor's degree

Wine certifications (WSET Levels 1-3 or CSW)

Job description

Why Winebow?

At Winebow, we are strongly committed to creating an environment that fosters diversity, equity, and inclusion. We are intentional in our efforts to ensure that every employee has a sense of value and opportunity in our company, and we work tirelessly to promote a culture of inclusion where our team feels safe, respected, and valued. We want our Winebow family to feel at home and to be empowered to bring their best selves forward.

We seek talent from all backgrounds to join our organization and are dedicated to achieving a diverse workforce in all aspects of employment including but not limited to recruiting, hiring, promotion, training, benefits, wage and salary equity.

The salary range for this position is $90,000.00-$110,000.00 annually.

We also offer a comprehensive benefits package of medical, dental, vision, life, AD&D, 401k with company match, employee purchase program (where licensed) and paid time off.

If you are hired at Winebow, your final base salary compensation will be determined based on factors such as geographic location, skills, education and/or experience. In addition to those factors, we consider internal equity of our current team members as a part of any final offer.

The Imports Wine Specialist is responsible for driving growth, visibility, and brand execution across a diverse portfolio of imported and domestic wines and artisanal spirits - including both high-volume flagship brands, iconic brands and emerging category brands. This role overlays multiple customer segments, combining strategic selling, account management, and brand education to ensure excellence in-market.

You will serve as the primary field expert in your territory, shaping customer relationships, influencing distributor and retailer partners, and elevating brand knowledge through training and activation. Working across key accounts, influential retailer, and strategic partners, you will be the face of our brand in the territory - building relationships, driving velocity, shaping in-market execution, and elevating brand perception at every touchpoint. This role blends high-touch field selling with premium brand storytelling, ensuring our portfolio is represented with excellence across the market.

ESSENTIAL FUNCTIONS:

• Territory Sales
  • Own and grow sales performance across a defined geographic territory for a large, multi - brand portfolio with varying levels of priority, channel strategies, and maturity.
  • Develop monthly and quarterly execution plans to achieve distribution velocity and visibility targets.
  • Prioritize key accounts and high-impact sales opportunities across retail, on-premise, and specialty channels (as applicable).
  • Support sales consultants with brand specific pitches and account support.
  • Monitor competitive activity, pricing, and local market trends to inform strategy.
• Brand Education & Training
  • Serve as the in-market brand ambassador for the full portfolio, delivering compelling product education to customers, distributor partners, and customers.
  • Conduct regular training, staff seminars, category education sessions, and product demonstrations to build advocacy.
  • Translate brand stories and technical product knowledge into clear, engaging messaging tailored to each audience
  • Support new product launches through market introductions, sampling and training programs.
  • Partner with marketing teams to execute local activations, events and product experiences.
• Reporting & Administrative Duties
  • Maintain accurate account records, call notes and pipeline updates.
  • Deliver regular performance recaps, territory insights, and program evaluations.
  • Manage budgets for sampling and local activations
  • Collaborate closely with distributor partners to ensure alignment on priorities, goals and market execution.

OTHER FUNCTIONS:

• Follows all safety policies and procedures; communicate hazards and/or suggest improvements to Manager
• Other duties as assigned

MINIMUM REQUIREMENTS:

• Bachelor's degree & Relevant certifications such as: WSET Levels 1-3 or CSW (Wine/Spirits industry)
• 5+ years of experience in consumer goods sales, field marketing or a similar role.
• Strong understanding of multi-brand portfolio selling.
• Experience in presenting education, or training in customer-facing settings.
• Excellent communication skills - able to simplify complex information for diverse audiences.
• Highly organized with the ability to prioritize across brands, account types, and seasonal needs.
• Data-driven mindset with comfort analyzing sales trends and market conditions.
• Ability to work independently and travel frequently throughout the territory.
• Passion for consumer products and building brand advocacy.

EMPLOYER'S RIGHTS:

This job description does not list all the duties of the job. You may be asked by management to perform other duties. Winebow has the right to revise this job description at any time. This job description is not a contract for employment. Your continued employment with Winebow is by mutual consent.