Imports Specialist - WBI (Dallas, Houston)

Winebow; Texas; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

Life and AD&D

401k with company match

Employee purchase program

Paid time off

Job summary

Winebow is seeking an Imports Wine Specialist to drive growth across a defined Texas territory, focusing on multi-brand portfolio execution and premium education. You will build relationships with distributors and retailers, deliver in-market training, support launches, and collaborate with marketing on local activations, while traveling frequently to meet customers and achieve sales targets.

The role requires strong communication, data-driven planning, and the ability to work independently in a

Qualifications

• 5+ years in consumer goods sales, field marketing, or similar.
• Experience with multi-brand portfolio selling.
• Experience presenting education or training in customer-facing settings.
• Excellent communication skills and strong organization.
• Data-driven mindset with sales trend analysis.
• Willingness to travel frequently across territory.

Responsibilities

• Own and grow sales across a defined Texas territory for a multi-brand portfolio.
• Develop monthly/quarterly plans to hit distribution and visibility targets.
• Deliver in-market brand education, training, and product demonstrations.
• Build relationships with distributors/retailers and support launches.
• Maintain accounts, provide performance updates, and manage budgets for activations.

Skills

Sales experience

Field marketing

Multi-brand selling

Customer training

Communication

Organization

Data analysis

Travel readiness

Education

Bachelor's degree

WSET levels 1-3

CSW certification

Job description

Why Winebow?

At Winebow, we are strongly committed to creating an environment that fosters diversity, equity, and inclusion. We are intentional in our efforts to ensure that every employee has a sense of value and opportunity in our company, and we work tirelessly to promote a culture of inclusion where our team feels safe, respected, and valued. We want our Winebow family to feel at home and to be empowered to bring their best selves forward.

We seek talent from all backgrounds to join our organization and are dedicated to achieving a diverse workforce in all aspects of employment including but not limited to recruiting, hiring, promotion, training, benefits, wage and salary equity.

The salary range for this position is $90,000.00-$110,000.00 annually. We also offer a comprehensive benefits package of medical, dental, vision, life, AD&D, 401k with company match, employee purchase program (where licensed) and paid time off. If you are hired at Winebow, your final base salary compensation will be determined based on factors such as geographic location, skills, education and/or experience. In addition to those factors, we consider internal equity of our current team members as a part of any final offer.

The Imports Wine Specialist is responsible for driving growth, visibility, and brand execution across a diverse portfolio of imported and domestic wines and artisanal spirits – including both high-volume flagship brands, iconic brands and emerging category brands. This role overlays multiple customer segments, combining strategic selling, account management, and brand education to ensure excellence in-market.

You will serve as the primary field expert in your territory, shaping customer relationships, influencing distributor and retailer partners, and elevating brand knowledge through training and activation. Working across key accounts, influential retailer, and strategic partners, you will be the face of our brand in the territory – building relationships, driving velocity, shaping in-market execution, and elevating brand perception at every touchpoint. This role blends high-touch field selling with premium brand storytelling, ensuring our portfolio is represented with excellence across the market.

ESSENTIAL FUNCTIONS:

Territory Sales

• Own and grow sales performance across a defined geographic territory for a large, multi - brand portfolio with varying levels of priority, channel strategies, and maturity.
• Develop monthly and quarterly execution plans to achieve distribution velocity and visibility targets.
• Prioritize key accounts and high-impact sales opportunities across retail, on-premise, and specialty channels (as applicable).
• Support sales consultants with brand specific pitches and account support.
• Monitor competitive activity, pricing, and local market trends to inform strategy.

Brand Education & Training

• Serve as the in-market brand ambassador for the full portfolio, delivering compelling product education to customers, distributor partners, and customers.
• Conduct regular training, staff seminars, category education sessions, and product demonstrations to build advocacy.
• Translate brand stories and technical product knowledge into clear, engaging messaging tailored to each audience
• Support new product launches through market introductions, sampling and training programs.
• Partner with marketing teams to execute local activations, events and product experiences.

Reporting & Administrative Duties

• Maintain accurate account records, call notes and pipeline updates.
• Deliver regular performance recaps, territory insights, and program evaluations.
• Manage budgets for sampling and local activations
• Collaborate closely with distributor partners to ensure alignment on priorities, goals and market execution.

OTHER FUNCTIONS:

• Follows all safety policies and procedures; communicate hazards and/or suggest improvements to Manager
• Other duties as assigned

MINIMUM REQUIREMENTS:

• Bachelor’s degree & Relevant certifications such as: WSET Levels 1-3 or CSW (Wine/Spirits industry)
• 5+ years of experience in consumer goods sales, field marketing or a similar role.
• Strong understanding of multi-brand portfolio selling.
• Experience in presenting education, or training in customer-facing settings.
• Excellent communication skills – able to simplify complex information for diverse audiences.
• Highly organized with the ability to prioritize across brands, account types, and seasonal needs.
• Data-driven mindset with comfort analyzing sales trends and market conditions.
• Ability to work independently and travel frequently throughout the territory.
• Passion for consumer products and building brand advocacy.

EMPLOYER’S RIGHTS:

This job description does not list all the duties of the job. You may be asked by management to perform other duties. Winebow has the right to revise this job description at any time. This job description is not a contract for employment. Your continued employment with Winebow is by mutual consent.