Impact Marketing Manager & Storytelling Lead

HumanePro; Tucson (AZ); On-site; USD 65,000 - 90,000; Full time

Job summary

Humane Society of Southern Arizona (HSSA) is seeking a Marketing Manager to plan, execute, and measure campaigns advancing our mission. You’ll lead storytelling across channels, partner with the Art Director, and drive donor engagement and community impact.

The role requires strong writing, campaign management, and data-driven optimization; non-profit experience and bilingual skills are a plus in supporting our diverse audience.

Qualifications

• Experience managing multi-channel campaigns for nonprofits.
• Strong storytelling, copywriting, and brand alignment skills.
• Ability to source and craft impact stories across channels.
• Proven track record in email and social media marketing.
• Data-driven with ability to adjust campaigns by performance.

Responsibilities

• Develops and drives campaigns with stakeholders across departments.
• Owns storytelling content from concept to completion, including photos and video.
• Writes and edits copy for website pages, promotions, and reports.
• Manages email campaigns, calendars, approvals, and performance.
• Oversees social media strategy, content calendar, and engagement.
• Supports media relations and press materials.
• Manages advertising campaigns and budget with Art Director.
• Recruits and trains volunteers/interns for media production.

Skills

Storytelling

Multi-channel marketing

Content creation

Email campaigns

Social media strategy

Data analysis

Adobe Creative Suite

Asana

Canva

Buffer

Education

Bachelor's degree in marketing or related field

5+ years in marketing/communications

Experience with donor communications

Bilingual in English/Spanish preferred

Tools

Adobe Creative Suite

Asana

Canva

Buffer

Job description

Humane Society of Southern Arizona (HSSA) is seeking a Marketing Manager to plan, execute, and measure campaigns advancing our mission. You’ll lead storytelling across channels, partner with the Art Director, and drive donor engagement and community impact.

The role requires strong writing, campaign management, and data-driven optimization; non-profit experience and bilingual skills are a plus in supporting our diverse audience.