Marketing Manager

Humane Society of Southern Arizona; Tucson (AZ); On-site; USD 60,000 - 90,000; Full time

Job summary

The Humane Society of Southern Arizona is seeking a Marketing Manager to plan, execute, and measure campaigns that advance our mission and priorities. You will lead storytelling across channels, partnering with the Art Director and other teams to deliver compelling content that energizes donors and communities.

You will own copy, manage email campaigns and social media, and drive audience engagement while upholding our brand voice and strategic goals.

Qualifications

• Experience managing multi-channel marketing campaigns that generate revenue and engagement for a mission-based nonprofit.
• Excellent writing and storytelling skills with compelling calls to action.
• Ability to tell stories through photography and video.

Responsibilities

• Develops and drives marketing campaigns aligned with organizational priorities.
• Partner with Art Director to shape annual marketing plan and manage stakeholder requests.
• Owns development of impact stories from identification to completion and narrative production.

Skills

Multi-channel campaigns

Storytelling

Photography/Video

Social media strategy

Adobe Creative Suite

Asana

Canva

Buffer

Direct-response fundraising

Email campaigns

Data analysis

Education

Bachelor's degree in marketing, communications, journalism, English, or equivalent

5+ years of professional marketing and communications experience

Tools

Adobe Creative Suite

Job description

EOE Statement

It is the policy of the Humane Society of Southern Arizona, Inc. to provide all persons with equal employment opportunities regardless of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by law.

Category

Marketing

Description

Job Summary

The Marketing Manager plans, executes, and measures marketing campaigns that advance the mission and organizational priorities of the Humane Society of Southern Arizona (HSSA), serving both internal and external stakeholders. This role leads HSSA’s storytelling and marketing channels, producing compelling campaigns that inspire community engagement, lifesaving outcomes, and donor support.

The Marketing Manager partners with the Art Director as a peer lead, treats stakeholders as clients, exercises discretion and independent judgment in marketing and brand decisions, and works under the strategic direction of the Senior Director of Marketing and Communications, seeking approvals and input where needed. This role operates as the owner of HSSA’s storytelling channels.

Supervisory Responsibilities

None.

Duties and Responsibilities

• Develops and drives marketing campaigns that advance HSSA‘s mission and organizational priorities, in coordination with the Senior Director of Marketing and Communications, the Art Director, Development, and other key stakeholders
• Partners with the Art Director to identify internal and external stakeholders and shape the annual marketing plan from their requests, treating stakeholders as clients, and serves as the point of contact for incoming marketing requests
• Owns the development of impact stories from identification through completion, proactively sourcing compelling stories, coordinating on-site and special-event content collection, and producing accurate, timely narratives to support the organization's storytelling needs. This may include but not be limited to the sourcing or creation of photos, videos, interviews, data, copy, and more.
• Writes, edits, and owns copy for marketing deliverables, including but not limited to website pages, event promotions, mailers, and reports, ensuring accuracy, brand voice, and alignment with organizational priorities
• Manages HSSA’s email campaigns, including but not limited to overseeing the editorial calendar, copy, internal and external approval needs, deadlines, audience segmentation, and performance
• Manages HSSA’s social media presence across platforms, including strategy, campaign alignment, digital advertisements, content calendar management, content creation, audience engagement, and community engagement
• Supports media relations by writing and distributing press releases to journalists, coordinating quotes and interviews, and tracking coverage
• Responds promptly to website and general marketing inquiries and online reviews with professionalism and warmth, involving key internal stakeholders when needed to ensure accuracy
• Manages advertising campaigns, including but not limited to audience analysis, content creation, campaign alignment, and budget requirements, working in coordination with the Art Director, who owns the design
• Recruits, trains, and manages skilled volunteers and interns who assist with photography, videography, writing, and other marketing activities
• Executes administrative duties including but not limited to accounting and receipt processing, marketing email management, and contact database management
• Tracks and reports monthly on campaign and channel performance, using results to adjust strategy and tactics
• Represent HSSA in a professional and positive manner
• Perform other duties as assigned

This job description is not intended to be an exhaustive list of all duties, responsibilities, skills, efforts or working conditions or qualifications associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise or to require that other or different tasks be performed when circumstances change, for example, emergencies, changes in personnel, workload, rush jobs, or technological breakdowns in departments.

Position Requirements

Required Skills and Abilities

• Experience managing multi-channel marketing campaigns that successfully generate revenue and engagement for a mission-based nonprofit
• Excellent writing and storytelling skills, including the ability to craft compelling calls to action
• Ability to communicate stories through visual media such as photography and video
• Strong social media strategy and digital engagement expertise
• Skilled with tools such as Adobe Creative Suite, Asana, Canva, and Buffer or equivalents
• Familiar with best and emerging practices for effective direct-response fundraising campaigns
• Experience managing email campaigns and advertising
• Skilled in analyzing data and adjusting strategies based on performance

Education and Experience

• Bachelor's degree in marketing, communications, journalism, English, or another relevant discipline, or equivalent work experience
• Minimum of five years of progressively responsible professional marketing and communications work experience
• Demonstrated experience creating effective marketing appeals
• Experience successfully managing an organization’s social media storytelling for increased engagement and reach
• Professional experience editing written communications for clarity, accuracy, and alignment with an organization’s strategic goals
• Experience creating donor-focused communications preferred
• Experience recruiting and managing volunteers, interns, or staff preferred
• Bilingual proficiency in written and oral English and Spanish preferred
• Experience working for or volunteering with an animal-welfare organization preferred

Physical Requirements

• Sedentary office environment; Long periods of sitting required
• Work is performed in a shelter or community environment
• Must be able to handle animals of various sizes and temperaments
• Exposure to zoonotic diseases, loud noises, and outdoor weather conditions is common

Full-Time/Part-Time Full-Time

Temporary

Referral Source

Position Marketing Manager 2026

Close Date

Number of Openings 1

Exempt/Non-Exempt Exempt

Hiring Manager(s) Cody Half-Moon

Location Humane Society of Southern AZ

About the Organization

The Humane Society of Southern Arizona (HSSA), founded in 1944, is a private, independent, non-profit 501(c)(3) animal welfare organization with the mission of acting with compassion and responsible stewardship through innovative programs that serve pets and the people who love them. HSSA is the largest charitable animal welfare and protection agency in Southern Arizona with 100+ employees and 1300 volunteers. In 2018, HSSA moved into a new state‑of‑the‑art animal shelter and spay/neuter clinic.

Vision: A community in which all pets are cared for and loved

As staff of the Humane Society of Southern Arizona, we pledge to be committed to our team as we are to the organizations mission. We will foster a compassionate environment for each other, our volunteers, and the human and animal clients we serve; empowering one another with knowledge, empathy, encouragement and recognition. We aim to eliminate negativity, support positive and effective communication, promote individual and organizational growth, and work as a cohesive team at all times regardless of tenure, position or department.

HSSA values and and champions diversity and inclusion. these values are part of who we are. Together we will continue to build an inclusive culture that encourages, supports and celebrates the diverse voices of our HSSA team and teh communities we serve.

This position is currently accepting applications.