Marketing Manager

HumanePro; Tucson (AZ); On-site; USD 65,000 - 90,000; Full time

Job summary

Humane Society of Southern Arizona (HSSA) is seeking a Marketing Manager to plan, execute, and measure campaigns advancing our mission. You’ll lead storytelling across channels, partner with the Art Director, and drive donor engagement and community impact.

The role requires strong writing, campaign management, and data-driven optimization; non-profit experience and bilingual skills are a plus in supporting our diverse audience.

Qualifications

• Experience managing multi-channel campaigns for nonprofits.
• Strong storytelling, copywriting, and brand alignment skills.
• Ability to source and craft impact stories across channels.
• Proven track record in email and social media marketing.
• Data-driven with ability to adjust campaigns by performance.

Responsibilities

• Develops and drives campaigns with stakeholders across departments.
• Owns storytelling content from concept to completion, including photos and video.
• Writes and edits copy for website pages, promotions, and reports.
• Manages email campaigns, calendars, approvals, and performance.
• Oversees social media strategy, content calendar, and engagement.
• Supports media relations and press materials.
• Manages advertising campaigns and budget with Art Director.
• Recruits and trains volunteers/interns for media production.

Skills

Storytelling

Multi-channel marketing

Content creation

Email campaigns

Social media strategy

Data analysis

Adobe Creative Suite

Asana

Canva

Buffer

Education

Bachelor's degree in marketing or related field

5+ years in marketing/communications

Experience with donor communications

Bilingual in English/Spanish preferred

Tools

Adobe Creative Suite

Asana

Canva

Buffer

Job description

Job Description

Job Title: Marketing Manager

Department: Marketing and Development

Reports to: Senior Director of Marketing and Communications

Job Summary: The Marketing Manager plans, executes, and measures marketing campaigns that advance the mission and organizational priorities of the Humane Society of Southern Arizona (HSSA), serving both internal and external stakeholders. This role leads HSSA’s storytelling and marketing channels, producing compelling campaigns that inspire community engagement, lifesaving outcomes, and donor support. The Marketing Manager partners with the Art Director as a peer lead, treats stakeholders as clients, exercises discretion and independent judgment in marketing and brand decisions, and works under the strategic direction of the Senior Director of Marketing and Communications, seeking approvals and input where needed. This role operates as the owner of HSSA’s storytelling channels.

Supervisory Responsibilities: None.

Duties and Responsibilities

• Develops and drives marketing campaigns that advance HSSA‘s mission and organizational priorities, in coordination with the Senior Director of Marketing and Communications, the Art Director, Development, and other key stakeholders
• Partners with the Art Director to identify internal and external stakeholders and shape the annual marketing plan from their requests, treating stakeholders as clients, and serves as the point of contact for incoming marketing requests
• Owns the development of impact stories from identification through completion, proactively sourcing compelling stories, coordinating on-site and special-event content collection, and producing accurate, timely narratives to support the organization's storytelling needs. This may include but not be limited to the sourcing or creation of photos, videos, interviews, data, copy, and more.
• Writes, edits, and owns copy for marketing deliverables, including but not limited to website pages, event promotions, mailers, and reports, ensuring accuracy, brand voice, and alignment with organizational priorities
• Manages HSSA’s email campaigns, including but not limited to overseeing the editorial calendar, copy, internal and external approval needs, deadlines, audience segmentation, and performance
• Manages HSSA’s social media presence across platforms, including strategy, campaign alignment, digital advertisements, content calendar management, content creation, audience engagement, and community engagement
• Supports media relations by writing and distributing press releases to journalists, coordinating quotes and interviews, and tracking coverage
• Responds promptly to website and general marketing inquiries and online reviews with professionalism and warmth, involving key internal stakeholders when needed to ensure accuracy
• Manages advertising campaigns, including but not limited to audience analysis, content creation, campaign alignment, and budget requirements, working in coordination with the Art Director, who owns the design
• Recruits, trains, and manages skilled volunteers and interns who assist with photography, videography, writing, and other marketing activities
• Executes administrative duties including but not limited to accounting and receipt processing, marketing email management, and contact database management
• Tracks and reports monthly on campaign and channel performance, using results to adjust strategy and tactics
• Represent HSSA in a professional and positive manner
• Perform other duties as assigned

This job description is not intended to be an exhaustive list of all duties, responsibilities, skills, efforts or working conditions or qualifications associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise or to require that other or different tasks be performed when circumstances change, for example, emergencies, changes in personnel, workload, rush jobs, or technological breakdowns in departments.

Required Skills and Abilities

• Experience managing multi-channel marketing campaigns that successfully generate revenue and engagement for a mission-based nonprofit
• Excellent writing and storytelling skills, including the ability to craft compelling calls to action
• Ability to communicate stories through visual media such as photography and video
• Strong social media strategy and digital engagement expertise
• Skilled with tools such as Adobe Creative Suite, Asana, Canva, and Buffer or equivalents
• Familiar with best and emerging practices for effective direct-response fundraising campaigns
• Experience managing email campaigns and advertising
• Skilled in analyzing data and adjusting strategies based on performance

Education and Experience

• Bachelor's degree in marketing, communications, journalism, English, or another relevant discipline, or equivalent work experience
• Minimum of five years of progressively responsible professional marketing and communications work experience
• Demonstrated experience creating effective marketing appeals
• Experience successfully managing an organization’s social media storytelling for increased engagement and reach
• Professional experience editing written communications for clarity, accuracy, and alignment with an organization’s strategic goals
• Experience creating donor-focused communications preferred
• Experience recruiting and managing volunteers, interns, or staff preferred
• Bilingual proficiency in written and oral English and Spanish preferred
• Experience working for or volunteering with an animal-welfare organization preferred

Physical Requirements

• Sedentary office environment; Long periods of sitting required
• Work is performed in a shelter or community environment
• Must be able to handle animals of various sizes and temperaments
• Exposure to zoonotic diseases, loud noises, and outdoor weather conditions is common

This is a full time job

Contact Information

Job Contact Details

Name: blake ingledue

Title: people & culture business partner

Email Address: [e-mail]

Website: http://www.hssaz.org

Closing Date: Thursday, January 14, 2027