iGaming Paid Media Specialist - Remote

SoftConstruct; Union, Northern (NJ, KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

SoftConstruct is seeking a hands-on Media Buying Specialist to launch and scale paid acquisition channels for its iGaming products. You will buy and optimize traffic across ad networks, manage budgets, test creatives and placements, and drive measurable growth.

The role requires strong experience with TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar platforms and a solid understanding of how paid acquisition works in iGaming. Remote work available.

Qualifications

• 3+ years of hands-on media buying experience in iGaming.
• Strong practical experience with ad networks such as TrafficJunky, TrafficStars, ExoClick, and PropellerAds.
• Understanding of sports betting / gambling products, their monetization and acquisition funnels.
• Experience managing paid traffic budgets and optimizing campaigns based on performance data.
• Strong analytical and testing mindset.
• Ability to work independently and take ownership of a traffic channel.
• Good communication skills with Product, Creative and Marketing teams.

Responsibilities

• Launch, manage and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds and similar ad networks
• Develop and execute media buying strategies for iGaming products
• Manage budgets, bidding strategies and targeting to maximize ROAS and LTV
• Test and optimize creatives, landing pages, placements and funnels
• Analyze campaign performance and identify opportunities for growth
• Track key performance indicators including CPA, ROAS, LTV, CTR and conversions
• Build and maintain relationships with ad network and media platform representatives
• Develop placements on major local media platforms for both brand awareness and performance
• Work closely with Product and Creative teams to adapt campaigns to different traffic sources
• Monitor competitors and new trends in iGaming media buying
• Build transparent reporting and establish performance benchmarks for new traffic sources.

Skills

Media Buying

Ad Networks

Budget Management

Data Analysis

Independent Work

Tools

TrafficJunky

TrafficStars

ExoClick

PropellerAds

Job description

SoftConstruct is seeking a hands-on Media Buying Specialist to launch and scale paid acquisition channels for its iGaming products. You will buy and optimize traffic across ad networks, manage budgets, test creatives and placements, and drive measurable growth.

The role requires strong experience with TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar platforms and a solid understanding of how paid acquisition works in iGaming. Remote work available.