iGaming Commercial Marketing Manager

LNW Gaming, Inc.(KAC); Las Vegas (NV); On-site; USD 120,000 - 160,000; Full time

Job summary

Light & Wonder, Inc. is seeking a Commercial Marketing Manager to translate product strategy into operator-ready campaigns across North America.

You will partner with NA commercial teams and Product Marketing to commercialize games and studios, driving acquisition, engagement, and return play. You will lead cross-functional teams, shape promotional plans, and ensure smooth hand-offs to operator execution teams.

Qualifications

• Experience in product marketing or CRM within iGaming, tech, software, or a related industry.
• Previous experience with iGaming operators or suppliers, with exposure to CRM, promotions, or lifecycle teams (not necessarily executing campaigns directly).
• Strong analytical skills with the ability to use data to inform and improve performance.
• Strong communication and stakeholder management skills.
• Knowledge of North American iGaming markets and ecosystems.

Responsibilities

• Partner with NA account teams to champion and activate Light & Wonder’s marketing capabilities with operator partners.
• Lead and project-manage cross-functional teams to ensure high-value campaigns are planned, communicated, and delivered by owners.
• Oversee promotional planning with operators, including calendars, timelines, and promo assets.
• Collaborate with Product Marketing to shape assets for game launches and ongoing activity.
• Provide sales enablement support through tools, insights, and presentations.

Skills

Analytical skills

Communication

Stakeholder management

CRM experience

iGaming knowledge

Tools

CRM platforms

Job description

Light & Wonder, Inc. is seeking a Commercial Marketing Manager to translate product strategy into operator-ready campaigns across North America.

You will partner with NA commercial teams and Product Marketing to commercialize games and studios, driving acquisition, engagement, and return play. You will lead cross-functional teams, shape promotional plans, and ensure smooth hand-offs to operator execution teams.