Identity & Issuance Field Marketing Lead

Entrust Corporation; Field (KY); Hybrid; USD 107,000 - 157,000; Full time

Benefits offered by this job

Flexible work options

Commitment to diversity and inclusion

Job summary

Entrust is seeking a Field Marketing Manager to lead strategy and execution across the Americas, focusing on Identity and Issuance portfolios. You will develop region-specific programs, coordinate events, and collaborate with sales to drive high-quality opportunities and pipeline growth.

You’ll work with cross-functional teams, optimize programs using analytics, and manage regional budgets while engaging channel partners to extend reach and accelerate opportunities.

Qualifications

• 5+ years of experience in B2B field/regional or channel marketing.
• Proven ability to lead cross-functional marketing programs with sales and product marketing.
• Experience using marketing and sales performance data to evaluate funnel and revenue impact.
• Degree in marketing, communications, or related field.

Responsibilities

• Lead development and execution of region-specific marketing plans for Issuance and Identity.
• Translate priorities into targeted programs for accounts, personas, and verticals with clear goals.
• Design programs around creation and progression of high-quality opportunities and ensure handoffs with sales.
• Collaborate with sales, product marketing, growth marketing, brand, content strategy, and sales to align regional priorities.
• Analyze performance using analytics tools and optimize investments for pipeline impact.
• Plan and lead regional events, executive engagements, and partner-involved activities.

Skills

B2B marketing

Field marketing

Cross-functional

Sales alignment

Data-driven decisions

Education

Marketing degree

Tools

Salesforce

Tableau

Microsoft 365

Job description

Entrust is seeking a Field Marketing Manager to lead strategy and execution across the Americas, focusing on Identity and Issuance portfolios. You will develop region-specific programs, coordinate events, and collaborate with sales to drive high-quality opportunities and pipeline growth.

You’ll work with cross-functional teams, optimize programs using analytics, and manage regional budgets while engaging channel partners to extend reach and accelerate opportunities.