Iberia Growth Marketing Lead

BlaBlaCar; Madrid (IA); Hybrid; USD 73,000 - 101,000; Full time

Benefits offered by this job

Hybrid in Madrid

Extra vacation days

Home office stipend

22 days holiday

Meal plan policy

Unlimited carpooling

Growth opportunities

Stock options

Team events

Product testing day

Job summary

BlaBlaCar is seeking a Marketing Manager Iberia to lead growth for Spain and Portugal, driving scalable user and business results. You will design, execute high-impact marketing strategies, align local needs with central Growth resources, and partner with Product and local teams to strengthen BlaBlaCar’s leadership in the region.

This role offers a hybrid Madrid-based work model with opportunities for growth, experimentation, and impact across a diverse, multilingual team.

Qualifications

• Minimum 5 years of work experience in marketing and/or business development.
• Entrepreneurial mindset: autonomous, proactive, sense of ownership and hands-on profile
• Strong data and analytical skills, business and data driven
• Creative mind, great content and copywriting skills
• Native Spanish speaker and fluent in English. Portuguese would also be an advantage
• Excellent communication skills, you’re humble, and you enjoy sharing & learning from others
• Ability to work autonomously under tight deadlines
• Ability to work in a multicultural environment
• Demonstrable experience in launching a new product/service, project management, ownership of a product or business line, etc.

Responsibilities

• Objective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.
• Campaign Strategy & Execution: Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with the help of our central Growth team, to drive user acquisition and retention.
• Project & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI. Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.
• Stakeholder & Leadership Alignment: Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.
• Content Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.

Skills

Entrepreneurial mindset

Analytical skills

Copywriting

Communication

Autonomous

Multicultural teamwork

Job description

BlaBlaCar is seeking a Marketing Manager Iberia to lead growth for Spain and Portugal, driving scalable user and business results. You will design, execute high-impact marketing strategies, align local needs with central Growth resources, and partner with Product and local teams to strengthen BlaBlaCar’s leadership in the region.

This role offers a hybrid Madrid-based work model with opportunities for growth, experimentation, and impact across a diverse, multilingual team.