Hybrid VOC Insights Analyst – Customer Research

1611 Ally Bank; United States; Hybrid; USD 55,000 - 95,000; Full time

Benefits offered by this job

Time off

Health insurance

401K

Job summary

Ally Financial is seeking an Analyst, Voice of Customer to support VOC research within the Consumer Research team. You will analyze quantitative and qualitative data and provide research support to inform business strategy and enhance the Ally customer experience.

You will work on VOC initiatives across products and channels, develop insights presentations, and create dashboards for stakeholders. Hybrid work options may apply with total rewards supporting growth.

Qualifications

• Bachelor’s degree in marketing, business, social sciences, or related field.
• 1+ years market research experience in a business-to-consumer setting; financial services experience are a plus.
• Experience designing/analyzing qualitative and quantitative research, including questionnaires and reports.
• Familiarity with Qualtrics XM platform, preferred.
• Strong analytical and critical thinking skills.
• Storytelling to pull a storyline from data, not just report numbers.
• Flexible & adaptable to changing needs.
• Strong presentation skills for formal and informal settings.
• Audience-focused communication.
• Summarize takeaways with business implications for executives.
• Curious and collaborative nature.
• Excellent written and oral communication skills.

Responsibilities

• Support VOC research across products and channels.
• Provide VOC trends, analysis, and summaries for monthly/quarterly reporting.
• Conduct ad hoc research analyses to support stakeholder requests.
• Develop research-based insights presentations with supervision; maintain questionnaires for ongoing VOC efforts.
• Monitor survey volumes to ensure proper functioning of internal survey tools.
• Create and maintain reporting dashboards for self-serve VOC data.
• Manage relationships with third-party research partners to ensure quality.

Skills

Market research

Analytical thinking

Presentation skills

Storytelling

Communication skills

Adaptability

Audience awareness

Data summarization

Education

Bachelor’s degree in marketing, business, social sciences, or related field

High school Diploma or GED equivalent

Tools

Qualtrics XM

Job description

Ally Financial is seeking an Analyst, Voice of Customer to support VOC research within the Consumer Research team. You will analyze quantitative and qualitative data and provide research support to inform business strategy and enhance the Ally customer experience.

You will work on VOC initiatives across products and channels, develop insights presentations, and create dashboards for stakeholders. Hybrid work options may apply with total rewards supporting growth.