Hybrid US Connectivity Marketing Manager

Baxter International Inc.; Raleigh (NC); Hybrid; USD 112,000 - 154,000; Full time

Benefits offered by this job

Flexible work policy

Comprehensive benefits

On-site collaboration

Job summary

Baxter International Inc. is seeking a Commercial Marketing Manager for connectivity products in the US market. You will translate global portfolio strategy into focused commercial execution driving demand, enabling sales, and supporting growth.

The role partners with sales, global marketing, product management, and clinical teams to develop messaging, launch plans, and measurable commercial outcomes. You will lead launches and lifecycle management for connected care solutions.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 6 years of commercial marketing, product marketing, sales enablement, or product management experience in life sciences, medical device, healthcare technology, software, or capital equipment organizations.
• Experience supporting US market commercialization, launch execution, sales enablement, or downstream marketing for connected care, clinical workflow, or healthcare technology solutions preferred.
• Proven commercial marketing expertise developing and executing downstream marketing strategies that drive growth, product adoption, and business results.
• Experience launching healthcare, medical device, software, or connected care solutions, including developing sales enablement tools, messaging, and programs.
• Strong ability to translate complex technical capabilities into customer-focused value propositions, positioning, and practical sales resources.
• Deep understanding of U.S. healthcare customers, clinical workflows, buying processes, and field sales execution.
• Data-driven, collaborative marketer with strong communication, stakeholder management, problem-solving, and cross-functional leadership skills.

Responsibilities

• Develop and execute U.S. downstream marketing strategies for connectivity products, aligning plans with global portfolio objectives and business priorities.
• Translate roadmaps and value propositions into compelling U.S. market positioning and launch strategies.
• Gather field feedback, market insights, competitive intelligence, and customer needs to influence product and marketing decisions.
• Partner with sales teams to drive pipeline growth, support deal progression, increase adoption, and improve performance across target segments.
• Create sales enablement tools including value-selling materials, battlecards, presentations, and launch communications.
• Lead launch readiness and execution for new products, software releases, and enhancements, including training and field support.
• Collaborate cross-functionally with global marketing, product management, clinical, service, and operations to ensure successful commercialization.

Job description

Baxter International Inc. is seeking a Commercial Marketing Manager for connectivity products in the US market. You will translate global portfolio strategy into focused commercial execution driving demand, enabling sales, and supporting growth.

The role partners with sales, global marketing, product management, and clinical teams to develop messaging, launch plans, and measurable commercial outcomes. You will lead launches and lifecycle management for connected care solutions.