Mgr, Commercial Marketing

Baxter Healthcare; Raleigh (NC); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Health coverage

401(k) retirement plan

Employee stock purchase plan (ESPP)

Paid time off 20–35 days

Job summary

Baxter Healthcare is seeking a Commercial Marketing Manager for connectivity products in the US to translate global strategy into actionable market plans and measurable commercial outcomes.

You will collaborate with sales, product management, clinical, and operations teams to accelerate adoption, launch new products, and optimize portfolio strategies in a rapidly evolving connected care environment.

Qualifications

• Bachelor's degree from an accredited university required; MBA or advanced degree preferred.
• 3-5 years of commercial marketing, product marketing, sales enablement, or product management experience in life sciences, medical device, healthcare technology, software, or capital equipment organizations.
• Experience supporting US market commercialization, launch execution, sales enablement, or downstream marketing for connected care, clinical workflow, digital health, or healthcare technology solutions preferred.
• Proven commercial marketing expertise developing and executing downstream marketing strategies that drive growth, product adoption, and business results.
• Experience launching healthcare, medical device, software, or connected care solutions, including developing sales enablement tools, messaging, and commercial programs.
• Strong ability to translate complex technical capabilities into customer-focused value propositions, positioning, and practical sales resources.
• Deep understanding of U.S. healthcare customers, clinical workflows, buying processes, capital equipment sales cycles, and field sales execution.
• Data-driven, collaborative marketer with strong communication, stakeholder management, problem-solving, and cross-functional leadership skills.

Responsibilities

• Develop and execute U.S. downstream marketing strategies for connectivity products, aligning commercial plans with global portfolio objectives and business priorities.
• Translate product roadmaps and value propositions into compelling U.S. market positioning, messaging, launch strategies, and customer-facing content.
• Serve as the voice of the customer by gathering field feedback, market insights, competitive intelligence, and customer needs to influence product and marketing decisions.
• Partner with sales teams to drive pipeline growth, support deal progression, increase adoption, and improve commercial performance across target customer segments.
• Create and maintain sales enablement tools including value-selling materials, competitive battlecards, presentations, objection-handling guides, and launch communications.
• Lead launch readiness and execution for new products, software releases, and enhancements, including training, communications, performance tracking, and field support.
• Collaborate cross-functionally with global marketing, product management, clinical, service, implementation, medical affairs, training, finance, and operations teams to ensure successful commercialization.
• Analyze market trends, customer adoption, revenue and pipeline performance, and competitive activity to identify growth opportunities, optimize portfolio strategy, and support lifecycle management initiatives.

Education

Bachelor's degree

Job description

This is whereyour work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Your role:

As the Commercial Marketing Manager for connectivity products in the US market, you will translate global portfolio strategy into focused commercial execution that drives demand, enables the sales organization, and supports profitable growth. You will bring strong market understanding, customer insight, and execution discipline to help Baxter compete in a rapidly evolving connected care environment.

This downstream role is the US commercial counterpart to the upstream global product marketing function. While upstream marketing defines portfolio strategy, innovation priorities, and global roadmaps, this role will focus on turning those strategies into actionable US market plans, differentiated value messages, sales enablement tools, launch execution, and measurable commercial outcomes.

The connectivity portfolio is strategically important to Care and Connectivity Solutions and represents a meaningful opportunity to strengthen Baxter’s value proposition across nurse call, smart devices, clinical communications, locating, and broader connected care workflows. This position will focus on accelerating adoption of connectivity solutions in the US by understanding customer needs, supporting field execution, and partnering across sales, global marketing, product management, clinical, service, and commercial operations.

Your team:

We develop and commercialize solutions with patients, caregivers, and health systems in mind. Our marketing efforts are grounded in customer value, clinical workflow, and commercial impact, so you can be proud of the role you play in helping healthcare teams deliver safer, more connected care.

As part of a large, matrixed organization, you will collaborate with sales, global marketing, product management, strategy, clinical, service, and operations teams to align priorities, remove barriers, and create practical tools that help the US field organization win.

From your leaders to your peers, we operate as a team. We are focused on delivering for patients, customers, and the business while continuing to strengthen the commercial engine behind Baxter’s connected care portfolio.

What you'll be doing:

• Develop and execute U.S. downstream marketing strategies for connectivity products, aligning commercial plans with global portfolio objectives and business priorities.

• Translate product roadmaps and value propositions into compelling U.S. market positioning, messaging, launch strategies, and customer-facing content.

• Serve as the voice of the customer by gathering field feedback, market insights, competitive intelligence, and customer needs to influence product and marketing decisions.

• Partner with sales teams to drive pipeline growth, support deal progression, increase adoption, and improve commercial performance across target customer segments.

• Create and maintain sales enablement tools including value-selling materials, competitive battlecards, presentations, objection-handling guides, and launch communications.

• Lead launch readiness and execution for new products, software releases, and enhancements, including training, communications, performance tracking, and field support.

• Collaborate cross-functionally with global marketing, product management, clinical, service, implementation, medical affairs, training, finance, and operations teams to ensure successful commercialization.

• Analyze market trends, customer adoption, revenue and pipeline performance, and competitive activity to identify growth opportunities, optimize portfolio strategy, and support lifecycle management initiatives.

What you'll bring:

• Bachelor's degree from an accredited university required; MBA or advanced degree preferred

• 3-5 years of commercial marketing, product marketing, sales enablement, or product management experience in a life sciences, medical device, healthcare technology, software, or capital equipment organization.

• Experience supporting US market commercialization, launch execution, sales enablement, or downstream marketing for connected care, clinical workflow, digital health, or healthcare technology solutions preferred.

• Proven commercial marketing expertise developing and executing downstream marketing strategies that drive growth, product adoption, and business results.

• Experience launching healthcare, medical device, software, or connected care solutions, including developing sales enablement tools, messaging, and commercial programs.

• Strong ability to translate complex technical capabilities into customer-focused value propositions, positioning, and practical sales resources.

• Deep understanding of U.S. healthcare customers, clinical workflows, buying processes, capital equipment sales cycles, and field sales execution.

• Data-driven, collaborative marketer with strong communication, stakeholder management, problem-solving, and cross-functional leadership skills, capable of driving results in complex matrixed organizations.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $112,000to $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

US Benefits at Baxter (except for Puerto Rico)

• Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.

• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.

• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.

• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

• Join us and enjoy the competitive compensation and benefits we offer to our employees.

• For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

1501 Nowell Rd|Raleigh, NC 27607|United States of America