Commercial Marketing Lead - Connectivity Solutions (US)

Baxter Healthcare; Raleigh (NC); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Health coverage

401(k) retirement plan

Employee stock purchase plan (ESPP)

Paid time off 20–35 days

Job summary

Baxter Healthcare is seeking a Commercial Marketing Manager for connectivity products in the US to translate global strategy into actionable market plans and measurable commercial outcomes.

You will collaborate with sales, product management, clinical, and operations teams to accelerate adoption, launch new products, and optimize portfolio strategies in a rapidly evolving connected care environment.

Qualifications

• Bachelor's degree from an accredited university required; MBA or advanced degree preferred.
• 3-5 years of commercial marketing, product marketing, sales enablement, or product management experience in life sciences, medical device, healthcare technology, software, or capital equipment organizations.
• Experience supporting US market commercialization, launch execution, sales enablement, or downstream marketing for connected care, clinical workflow, digital health, or healthcare technology solutions preferred.
• Proven commercial marketing expertise developing and executing downstream marketing strategies that drive growth, product adoption, and business results.
• Experience launching healthcare, medical device, software, or connected care solutions, including developing sales enablement tools, messaging, and commercial programs.
• Strong ability to translate complex technical capabilities into customer-focused value propositions, positioning, and practical sales resources.
• Deep understanding of U.S. healthcare customers, clinical workflows, buying processes, capital equipment sales cycles, and field sales execution.
• Data-driven, collaborative marketer with strong communication, stakeholder management, problem-solving, and cross-functional leadership skills.

Responsibilities

• Develop and execute U.S. downstream marketing strategies for connectivity products, aligning commercial plans with global portfolio objectives and business priorities.
• Translate product roadmaps and value propositions into compelling U.S. market positioning, messaging, launch strategies, and customer-facing content.
• Serve as the voice of the customer by gathering field feedback, market insights, competitive intelligence, and customer needs to influence product and marketing decisions.
• Partner with sales teams to drive pipeline growth, support deal progression, increase adoption, and improve commercial performance across target customer segments.
• Create and maintain sales enablement tools including value-selling materials, competitive battlecards, presentations, objection-handling guides, and launch communications.
• Lead launch readiness and execution for new products, software releases, and enhancements, including training, communications, performance tracking, and field support.
• Collaborate cross-functionally with global marketing, product management, clinical, service, implementation, medical affairs, training, finance, and operations teams to ensure successful commercialization.
• Analyze market trends, customer adoption, revenue and pipeline performance, and competitive activity to identify growth opportunities, optimize portfolio strategy, and support lifecycle management initiatives.

Education

Bachelor's degree

Job description

Baxter Healthcare is seeking a Commercial Marketing Manager for connectivity products in the US to translate global strategy into actionable market plans and measurable commercial outcomes.

You will collaborate with sales, product management, clinical, and operations teams to accelerate adoption, launch new products, and optimize portfolio strategies in a rapidly evolving connected care environment.