Hybrid Toy Product Marketing Specialist

MerchSource; Irvine (CA); Hybrid; USD 65,000 - 95,000; Full time

Job summary

MerchSource is seeking a Product Marketing Specialist to support day-to-day marketing activities for its toy brands, including FAO Schwarz, Discovery, and Claire’s. The role offers exposure to product development, packaging, ecommerce content, and showroom execution from ideation to retail launch.

The ideal candidate has 2–4 years of experience in marketing, with strong organizational skills and a hands-on, detail-oriented approach.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Merchandising, or a related field.
• 2–4 years of experience in marketing, product marketing, or brand marketing; toys/consumer products is a plus.
• Strong organizational and project management skills with ability to manage multiple projects and deadlines.
• Excellent written and verbal communication; collaborative cross-functional work.

Responsibilities

• Support day-to-day product marketing activities across toy brands and categories, keeping projects organized and on schedule.
• Assist Discovery brand initiatives, including ideation, roadmaps, research, packaging, and ecommerce content.
• Develop product positioning, selling points, sell sheets, and marketing materials.
• Coordinate product samples and packaging for meetings, photoshoots, and showroom events.
• Support ecommerce photography and video development with product guidance.
• Prepare showroom materials, displays, and retailer presentation assets.
• Assist with retailer and licensor submissions, ensuring accuracy and timely delivery.
• Help maintain marketing templates and documentation across the toy portfolio.

Skills

Product marketing

Brand marketing

Merchandising

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, Merchandising, or related field

Tools

Microsoft PowerPoint

Excel

Job description

MerchSource is seeking a Product Marketing Specialist to support day-to-day marketing activities for its toy brands, including FAO Schwarz, Discovery, and Claire’s. The role offers exposure to product development, packaging, ecommerce content, and showroom execution from ideation to retail launch.

The ideal candidate has 2–4 years of experience in marketing, with strong organizational skills and a hands-on, detail-oriented approach.