Hybrid Strategy Associate, Health Media & Insights

Publicis Groupe Holdings B.V; Philadelphia (Philadelphia County); Hybrid; USD 54,000 - 72,000; Full time

Benefits offered by this job

Medical coverage

401K

Parental and family care leave

Flexible time off

Job summary

PHM is seeking a Senior Associate, Strategy to support the Strategy team in selecting media channels and programs, and to help ensure the accuracy of the Media Plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to the Supervisor or Associate Director, Strategy.

This is a hybrid role with four days in-office weekly. You will collaborate across internal teams, analyze audience insights, and support client requests while growing foundational expertise in media planning

Qualifications

• 1+ years’ experience in media planning and/or strategy.
• Working knowledge of media research and planning tools.
• Proficiency in Microsoft Office Suite, esp. Excel and PowerPoint.
• Strong communication and presentation skills.

Responsibilities

• Assist in development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with attention to detail.
• Collaborate with cross-functional teams to align objectives and deliverables.
• Gather and analyze audience insights to inform strategies.
• Maintain media flowcharts and MBAs documentation.
• Create and update Creative Asset Trackers and Traffic Workbooks.

Skills

Media planning

Strategy

Communication

Time management

Independent work

Tools

Media tools flowchart software

Prisma/Mediaocean

Kantar

MRI/GfK

Excel

PowerPoint

Job description

PHM is seeking a Senior Associate, Strategy to support the Strategy team in selecting media channels and programs, and to help ensure the accuracy of the Media Plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to the Supervisor or Associate Director, Strategy.

This is a hybrid role with four days in-office weekly. You will collaborate across internal teams, analyze audience insights, and support client requests while growing foundational expertise in media planning