Hybrid Social Performance Growth Associate

Hearst Digital Marketing Services; New York (NY); Hybrid; USD 66,000 - 70,000; Full time

Benefits offered by this job

Hybrid work

401(k) with company match

Medical, dental, and vision insurance

Employee Resource Groups

Job summary

Hearst Magazines is seeking a Performance Marketing Associate, Social in New York City to launch and optimize paid media campaigns across social, search, and emerging channels. The role focuses on maximizing ROAS, testing νέα ad formats, and collaborating with Meta, Google, and TikTok to drive campaign performance.

Four days per week in the office, leveraging AI-powered tools to improve workflow and uncover opportunities. Excellent analytical skills and proficiency in Excel/Sheets are essential.

Qualifications

• 1+ years of experience in paid media or digital advertising.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong analytical skills and Excel/Sheets; Looker/Tableau preferred.

Responsibilities

• Launch and manage paid media campaigns across social, search, and emerging channels.
• Optimize campaign performance by reviewing data daily and adjusting bidding, budgets, and pacing.
• Drive scalable growth by testing creative, audiences, bidding strategies, and attribution.
• Collaborate with platforms including Meta, Google, and TikTok on new ad products and updates.
• Leverage AI-powered tools to improve workflow and identify opportunities.
• Maintain forecasts and surface insights to inform budget decisions.
• Translate campaign data into actionable recommendations and share learnings across the Performance Media Group.

Skills

Paid media

Excel/Sheets

Looker/Tableau

Analytics

Meta/Google Ads

Tools

Meta Ads Manager

Google Ads

Job description

Hearst Magazines is seeking a Performance Marketing Associate, Social in New York City to launch and optimize paid media campaigns across social, search, and emerging channels. The role focuses on maximizing ROAS, testing νέα ad formats, and collaborating with Meta, Google, and TikTok to drive campaign performance.

Four days per week in the office, leveraging AI-powered tools to improve workflow and uncover opportunities. Excellent analytical skills and proficiency in Excel/Sheets are essential.