Hybrid Social Media Lead – Pickleball & Racket Sports

Franklin Sports, Inc.; Stoughton (MA); Hybrid; USD 65,000 - 78,000; Full time

Benefits offered by this job

Employee Discounts

401K with employer match

PTO and Holidays

Company Paid AD&E Life Insurance

Voluntary Insurance options

Disability plans

Flexible Spending

Job summary

Franklin Sports, Inc. in Stoughton, MA is seeking a Digital Multimedia Specialist, Social to grow the voice of Franklin Pickleball across social channels. You will craft social-first content, collaborate with athletes and influencers, and drive engagement in a fast-paced content environment.

The role requires 3+ years in social media, proficiency in Adobe Creative Suite, and a passion for pickleball. Hybrid office model in Stoughton, with travel to events as needed.

Qualifications

• Bachelor degree in Marketing, Communications, Social Media, Sports Marketing, or related field required.
• 3+ years of social media, content creation, community management, or digital marketing experience.
• Strong understanding of the players, personalities, brands, tournaments, and trends shaping the pickleball industry.

Responsibilities

• Build and execute social media strategies focused on Franklin Pickleball and the broader racket sports community.
• Create engaging social-first content that celebrates athletes, products, tournaments, grassroots players, and the culture surrounding the game.
• Capture, edit, and publish photo and video content from events, product launches, athlete appearances, community activations, and behind-the-scenes moments.
• Manage and grow Franklin Pickleball’s social presence across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and emerging platforms.
• Engage daily with players, fans, athletes, creators, ambassadors, clubs, facilities, and industry partners to strengthen community relationships.
• Collaborate with athletes, influencers, and content creators to develop authentic content.
• Identify and react quickly to trends within pickleball and racket sports space.
• Partner with marketing, product, partnerships, and eCommerce teams to support product launches.
• Develop social content that supports major events and grassroots programs.
• Collaborate with international teams to support regional campaigns and ensure brand storytelling across global markets.

Skills

Bachelor degree in Marketing

3+ years in social media

Social media strategy

Storytelling and copywriting

Adobe Creative Suite

Video editing

CapCut and social tools

Education

Bachelor degree in Marketing or related field

Tools

Adobe Creative Suite

Premiere Pro

Photoshop

Lightroom

After Effects

CapCut

Job description

Franklin Sports, Inc. in Stoughton, MA is seeking a Digital Multimedia Specialist, Social to grow the voice of Franklin Pickleball across social channels. You will craft social-first content, collaborate with athletes and influencers, and drive engagement in a fast-paced content environment.

The role requires 3+ years in social media, proficiency in Adobe Creative Suite, and a passion for pickleball. Hybrid office model in Stoughton, with travel to events as needed.