Global Brand Activation & Communications Lead - Pickleball

Babolat; Miami (FL); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Comprehensive benefits package

Employer-mponsored 401(k)

Bonus potential (10%)

Job summary

Babolat is seeking a Brand Activation & Communications Manager for Pickleball to shape and execute the global activation and communications strategy. You will drive digital, social, launch assets, events, and partnerships across international markets, ensuring consistent brand messaging and local execution.

The role collaborates with PLM, Global Marketing, regional teams, athletes, retailers and partners to translate product tech into compelling consumer storytelling and activation programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Sports Marketing or related discipline; 3–5 years of relevant experience or training in marketing, brand activation, communications or sports marketing
• Experience developing and executing integrated brand activation campaigns
• Strong knowledge of digital marketing, social media, content strategy and community engagement
• Experience with events, experiential marketing, athlete or ambassador programs and/or sports partnerships

Responsibilities

• Develop and coordinate the annual global Pickleball brand activation and communications plan aligned with brand strategy and international priorities
• Lead global Pickleball digital and social content direction, including product launches and athlete activation
• Coordinate internal and external creative partners to deliver consistent Pickleball content across markets
• Partner with PLM, Global Marketing and regional teams for international go-to-market plans for key launches
• Translate product technologies into compelling global messaging, assets and education for local markets
• Develop brand presence across international tournaments, events, demos and retail activations
• Oversee activation guidelines and support regional event execution, budgeting, assets, and post-event evaluation
• Support development of international Pickleball athlete/ambassador network with regional teams
• Build relationships across international Pickleball ecosystem including clubs, coaches, players and retailers
• Coordinate global Pickleball PR messaging and major brand announcements with markets
• Monitor competitors and market maturity; share insights across regions
• Manage global marketing and activation budgets; define KPIs and evaluate ROI across markets

Skills

Brand activation

Digital marketing

Content strategy

Event management

Partnerships

Education

Bachelor's degree in Marketing/Communications or related

Job description

Babolat is seeking a Brand Activation & Communications Manager for Pickleball to shape and execute the global activation and communications strategy. You will drive digital, social, launch assets, events, and partnerships across international markets, ensuring consistent brand messaging and local execution.

The role collaborates with PLM, Global Marketing, regional teams, athletes, retailers and partners to translate product tech into compelling consumer storytelling and activation programs.