Hybrid Social Media and Content Strategy Lead

Fundação Dom Cabral; New York (NY); Hybrid; USD 95,000 - 120,000; Full time

Job summary

Furniture.com is seeking a Social Media & Content Strategy Manager to own and grow Furniture.com’s organic social presence across Instagram, TikTok, Pinterest, and emerging platforms. You’ll shape the voice, formats, and content strategy to turn brand priorities into content people want to watch, save, and share.

Working closely with the Senior Brand Marketing Manager, Creative team, and Editors you’ll translate audience insights into social-first ideas, build recurring franchises, manage the

Qualifications

• 4+ years of experience in organic social, content strategy, brand marketing, or related field.
• Proven ability to grow social presence for consumer brands.
• Strong copywriting and storytelling skills for social formats.

Responsibilities

• Build & Evolve Our Organic Social Strategy: Develop channel strategies grounded in audience, brand, and business objectives.
• Develop Social-First Creative: Generate concepts rooted in audience behavior and platform dynamics.
• Own the Content Calendar & Production Process: Manage planning, publishing, and reporting.
• Write & Create: Write sharp social copy and edit lightweight video when needed.
• Listen to & Build Community: Monitor conversations and identify engagement opportunities.
• Measure, Learn & Improve: Track performance and translate data into recommendations.

Skills

Social media strategy

Brand marketing

Copywriting

Video storytelling

Project management

Performance data insights

CapCut editing

Tools

CapCut

Job description

Furniture.com is seeking a Social Media & Content Strategy Manager to own and grow Furniture.com’s organic social presence across Instagram, TikTok, Pinterest, and emerging platforms. You’ll shape the voice, formats, and content strategy to turn brand priorities into content people want to watch, save, and share.

Working closely with the Senior Brand Marketing Manager, Creative team, and Editors you’ll translate audience insights into social-first ideas, build recurring franchises, manage the