Social Media Manager

Achievers Manpower Management Services, Inc.; San Juan (PR); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading social media management company is seeking a Social Media Manager to oversee its brand presence across platforms like Instagram, Facebook, and TikTok. Responsibilities include developing strategies, creating content, engaging with the community, executing campaigns, and analyzing metrics to optimize performance. The ideal candidate will be adept in managing partnerships and will play a key role in enhancing the brand's online identity.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Plan and create high-quality, engaging visual and written content.
• Monitor and respond to customer comments and messages.
• Plan and execute social media campaigns.
• Track and analyze key performance metrics.
• Identify and collaborate with relevant influencers and brand partners.

Job description

The Social Media Manager at Furniture Source is responsible for managing the brand’s presence across social media platforms including Instagram, Facebook, Pinterest, TikTok, and others. This role involves content creation, campaign development, community engagement, analytics reporting, and collaboration with internal teams to reflect the company's brand, style, and product offerings.

Key Responsibilities:

Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with business goals and seasonal campaigns.
• Research and stay up-to-date with social media trends and competitor activities in the home and furniture industry.

Content Creation & Curation

• Plan and create high-quality, engaging visual and written content (posts, reels, stories, videos).
• Collaborate with graphic designers, photographers, and influencers to produce content that reflects the brand aesthetic.

Community Management

• Monitor and respond to customer comments, questions, and messages in a timely, brand-consistent tone.
• Build and nurture an engaged community of followers and customers.

Campaign Execution

• Plan and execute social media campaigns for product launches, promotions, events, and seasonal sales.
• Coordinate with the eCommerce and retail teams to align messaging and objectives.

Analytics & Reporting

• Track and analyze key performance metrics (engagement, reach, conversions, follower growth).
• Provide monthly reports with insights and recommendations for optimization.

Influencer & Partnership Management

• Identify and collaborate with relevant influencers, interior designers, and brand partners.
• Manage influencer content calendars, contracts, and performance tracking.