Hybrid Product Marketing Manager – GTM & Growth

Robert Bosch Group; Oak Brook (IL); Hybrid; USD 83,000 - 100,000; Full time

Job summary

Bosch Automotive Aftermarket seeks a Product Marketing Manager (Sr.) for Wiper Blades to identify growth opportunities across channels by understanding market dynamics and GTM strategies. You will act as the product market expert, shaping merchandising models and pricing strategies to reach profitability.

The role requires 3+ years in product marketing, collaboration with Sales and other teams, and willingness to travel 20-30%.

Qualifications

• Bachelor’s Degree required.
• 3+ years of experience in a product marketing role.
• Proven experience developing and executing go-to-market (GtM) strategies for products and programs.
• Proven ability to define, develop, and communicate/execute strategic marketing plans.
• Excellent verbal and written communication skills.
• Entrepreneurial mindset and drive, results orientation.
• Ability to work with and lead diverse groups to task completion.
• Proficient knowledge Microsoft Excel & PowerPoint.
• Being able to travel 20-30%.

Responsibilities

• Support defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives.
• Analyze channels, customers, and competitors for use in the formulation of business strategy and value proposition.
• Understand and become the expert of the market and competitive landscape to identify growth opportunities.
• Model strategic opportunities in P&L scenarios for customer growth opportunities, existing business and product launches to target profitability.
• Align with key stakeholders to gain consensus. Present analysis and recommendations to Sr. Management for alignment.
• Lead cross functional teams to successfully launch new customers and products, working closely with Sales, Controlling, Demand planning, Communications, and Category Management ensuring timelines are met and within budget.
• Support developing channel pricing strategies and define market competitive pricing for programs, including price positioning for good / better / best that reaches target profitability and margin requirements.
• Regularly review and maintain pricing for competitiveness while achieving target profitability.
• Present in collaboration with sales and develop customer presentations through expert knowledge of product, branding, and portfolio positioning.
• Support Trade Marketing in the development and execution of promotions, marketing materials, and product specific sales growth campaigns.
• Support planning and executing marketing activities including pull through activities in targeted customer channels to achieve growth targets.

Skills

Go-to-market strategy

Communication

Entrepreneurial mindset

Leadership

Strategic marketing

Willing to travel

Education

Bachelor’s Degree

Tools

Excel

PowerPoint

Job description

Bosch Automotive Aftermarket seeks a Product Marketing Manager (Sr.) for Wiper Blades to identify growth opportunities across channels by understanding market dynamics and GTM strategies. You will act as the product market expert, shaping merchandising models and pricing strategies to reach profitability.

The role requires 3+ years in product marketing, collaboration with Sales and other teams, and willingness to travel 20-30%.