Product Marketing Manager

Bosch USA; Oak Brook (IL); Hybrid; USD 83,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan

Job summary

Bosch USA is seeking a Product Marketing Manager (Sr.) for Filters to identify growth opportunities across channels by analyzing the competitive market and customer go-to-market strategies. You will act as the market expert, shaping pricing, product positioning, and campaigns to drive profitability.

You will lead cross-functional teams, collaborate with Sales and Marketing, and influence strategic decisions with data-driven recommendations.

Qualifications

• Bachelor’s degree required.
• 3+ years of product marketing experience, preferably in automotive aftermarket.
• Proven experience developing and executing GTM strategies for products/programs.
• Experience with rotating machines (Starters, Alternators & AC Compressors) helpful.
• Strong financial acumen.
• Proven ability to define, develop, and communicate strategic marketing plans.

Responsibilities

• Define and execute go-to-market strategies as the product market expert to deliver growth targets.
• Model strategic opportunities in P&L scenarios and present to Sr. Management.
• Lead cross-functional teams to launch new customers and products within budget and timelines.
• Develop channel pricing strategies and maintain competitive pricing for profitability.
• Collaborate with Sales to present customer-focused product collateral and presentations.
• Support Trade Marketing in promotions and campaigns.
• Assist planning of marketing activities to drive growth in targeted channels.

Skills

Go-to-market strategy

Market analysis

Cross-functional leadership

Financial acumen

Communication

Entrepreneurial mindset

Education

Bachelor’s Degree

Tools

Excel

PowerPoint

Job description

Company Description

Note: The job position offers a hybrid work schedule, with 40% remote work and 60% onsite work, providing the flexibility to work from both home and office environments. At Bosch Automotive Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Automotive Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services.

As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together.

Join us at Bosch Automotive Aftermarket and help us shape the future of mobility!

Job Description

As a Product Marketing Manager (Sr.) for Filters, you will help identify new growth opportunities in existing and new business channels by understanding the competitive market and individual customer go to market business strategy and merchandising models.

Responsibilities

• Support defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives. Analyze channels, customers, and competitors for use in the formulation of business strategy and value proposition. Understand and become the expert of the market and competitive landscape to identify growth opportunities.
• Model strategic opportunities in P&L scenarios for customer growth opportunities, existing business and product launches to target profitability. Align with key stakeholders to gain consensus. Present analysis and recommendations to Sr. Management for alignment.
• Lead cross functional teams to successfully launch new customers and products, working closely with Sales, Controlling, Demand planning, Communications, and Category Management ensuring timelines are met and within budget.
• Support developing channel pricing strategies and define market competitive pricing for programs, including price positioning for good / better / best that reaches target profitability and margin requirements. Regularly review and maintain pricing for competitiveness while achieving target profitability.
• Present in collaboration with sales and develop customer presentations through expert knowledge of product, branding, and portfolio positioning.
• Support Trade Marketing in the development and execution of promotions, marketing materials, and product specific sales growth campaigns.
• Support planning and executing marketing activities including pull through activities in targeted customer channels to achieve growth targets.

Qualifications

• Bachelor’s Degree required
• 3+ years of experience in a product marketing role, preferably in the automotive aftermarket industry
• Proven experience developing and executing go-to-market (GtM) strategies for products and programs
• Preferred: Experience with rotating machines (Starters, Alternators & AC Compressors) combined with strong market insight needed to develop and execute effective go-to-market strategies
• Strong financial acumen
• Proven ability to define, develop, and communicate/execute strategic marketing plans
• Excellent verbal and written communication skills
• Entrepreneurial mindset and drive, results orientation
• Ability to work with and lead diverse groups to task completion
• Proficient knowledge Microsoft Excel & PowerPoint
• Being able to travel 20-30%

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Equal Opportunity Employer, including disability / veterans.

The U.S. base salary range for this full-time position is $83,000 - $100,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome. Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

https://www.bosch.us/careers/why-bosch/culture-and-benefits/

https://www.myboschbenefits.com/public/welcome