Hybrid PR & Media Relations Manager

lūquire; Charlotte (NC); Hybrid; USD 70,000 - 90,000; Full time

Job summary

lūquire, a Charlotte-based marketing agency, seeks a driven Public Relations Associate Manager to shape bold brand stories through strategic media relations and creative execution. You will work with a tight-knit team to write, pitch, report and research to drive measurable impact.

Ideal candidates thrive on managing multiple projects simultaneously, bring sharp writing skills and curiosity for emerging tech, and are located in Charlotte, NC or willing to relocate.

Qualifications

• Bachelor's degree in public relations, communications, journalism or related field.
• Four+ years of public relations or communications experience, ideally in an agency.
• Proven ability to write, pitch and secure media placements across traditional, digital and social channels.

Responsibilities

• Execute day-to-day PR deliverables across multiple accounts with excellence and precision
• Research, develop and pitch compelling story angles to journalists and influencers
• Draft press materials in AP Style: press releases, interview briefs, media alerts, talking points
• Monitor media coverage and produce timely reports and insights
• Plan and staff client events and coordinate logistics
• Collaborate with paid and owned teams to support integrated campaigns
• Stay ahead of evolving tools, including AI, to enhance storytelling and productivity
• Support team organization and thorough documentation

Skills

Strong writing

Media relations

Project management

Agency experience

Editorial skills

Education

Bachelor’s degree in public relations, communications, journalism or related field

Job description

lūquire, a Charlotte-based marketing agency, seeks a driven Public Relations Associate Manager to shape bold brand stories through strategic media relations and creative execution. You will work with a tight-knit team to write, pitch, report and research to drive measurable impact.

Ideal candidates thrive on managing multiple projects simultaneously, bring sharp writing skills and curiosity for emerging tech, and are located in Charlotte, NC or willing to relocate.