Assistant Public Relations Manager

lūquire; Charlotte (NC); Hybrid; USD 70,000 - 90,000; Full time

Job summary

lūquire, a Charlotte-based marketing agency, seeks a driven Public Relations Associate Manager to shape bold brand stories through strategic media relations and creative execution. You will work with a tight-knit team to write, pitch, report and research to drive measurable impact.

Ideal candidates thrive on managing multiple projects simultaneously, bring sharp writing skills and curiosity for emerging tech, and are located in Charlotte, NC or willing to relocate.

Qualifications

• Bachelor's degree in public relations, communications, journalism or related field.
• Four+ years of public relations or communications experience, ideally in an agency.
• Proven ability to write, pitch and secure media placements across traditional, digital and social channels.

Responsibilities

• Execute day-to-day PR deliverables across multiple accounts with excellence and precision
• Research, develop and pitch compelling story angles to journalists and influencers
• Draft press materials in AP Style: press releases, interview briefs, media alerts, talking points
• Monitor media coverage and produce timely reports and insights
• Plan and staff client events and coordinate logistics
• Collaborate with paid and owned teams to support integrated campaigns
• Stay ahead of evolving tools, including AI, to enhance storytelling and productivity
• Support team organization and thorough documentation

Skills

Strong writing

Media relations

Project management

Agency experience

Editorial skills

Education

Bachelor’s degree in public relations, communications, journalism or related field

Job description

lūquire is seeking a driven and detail-oriented public relations professional to help bring bold brand stories to life through strategic media relations and smart, creative execution. As a Public Relations Associate Manager, you’ll work closely with your team to develop and deliver PR touchpoints – from writing and pitching to reporting and research – that make a measurable impact.

The ideal candidate has experience managing multiple projects simultaneously, thrives on collaboration and brings sharp writing skills, intellectual curiosity, and a passion for emerging tools and technology shaping the future of communications.

This person must be located in Charlotte, N.C., or planning to relocate soon.

What You Do

• Execute day-to-day public relations deliverables across multiple accounts with excellence and precision
• Research, develop and pitch compelling story angles to journalists, influencers and other key audiences
• Draft press releases, interview briefing documents, media alerts, one-pagers, talking points, and other materials in AP Style, ensuring accuracy and creativity in every piece
• Research industry trends, competitors, media outlets, and cultural conversations to inform client strategies
• Build and maintain relationships with reporters across trade, local and national outlets
• Monitor, track, and analyze media coverage using agency tools to produce timely reports and insights
• Plan and staff client events as needed, with responsibilities that may include researching and ordering branded merchandise, preparing run-of-show documents, and coordinating other event logistics to ensure smooth execution
• Collaborate with internal partners across paid and owned teams to support integrated campaign execution
• Stay ahead of evolving communications tools and trends, leveraging AI and emerging technology to enhance storytelling, content development and productivity
• Support team organization and workflow through thoughtful planning, thorough documentation, and follow-through

What we’re looking for

• Minimum of four years of public relations or communications experience, ideally within an agency environment, with a portfolio of earned media placements
• Demonstrated success in writing, pitching and media outreach across traditional, emerging and social channels –
• Excellent written and verbal communication skills with meticulous attention to detail
• Ability to follow through and proactively manage accounts
• Strong understanding of how media and influencer ecosystems operate – and what makes a great story
• Curiosity and willingness to explore new technologies, including AI tools that enhance content creation, research, and reporting.
• Openness to feedback and a track record of applying it to grow and improve work
• Ability to manage and prioritize multiple clients, tasks, and deadlines in a fast-paced, collaborative setting
• Bachelor’s degree in public relations, communications, journalism or related field

Who you are

• A confident and curious communicator who delivers consistently high-quality work
• A self-starter who treats feedback as fuel
• A strong writer and editor with mastery of tone, clarity, and AP Style
• A proactive problem-solver who takes initiative, follows through, and confidently shares new ideas and perspectives
• Highly organized, with the ability to stay on top of multiple accounts, deadlines and details without things slipping
• A lifelong learner who’s energized by innovation, data, and technology
• A dependable teammate who thrives in collaboration and takes pride in the details
• Naturally at ease in front of clients and reporters – you think on your feet, ask good questions, and don’t need a script
• Flexible and agile. Comfortable adjusting priorities as client needs and timelines shift
• Ability to travel as needed for client and agency needs

lūquire is an award-winning, fully integrated marketing agency headquartered in Charlotte, N.C. We’re a collaborative team of strategists, creators and communicators helping brands achieve extraordinary outcomes through bold ideas and thoughtful execution.

This position offers competitive pay, a comprehensive benefits package and the opportunity for career advancement with a growing company. luquire employs a voluntary hybrid work model, meaning employees may work from home or in the office at their discretion.