Hybrid NYC: Enterprise Audience Analytics Manager

Henderson Scott US; New York (NY); Hybrid; USD 130,000 - 190,000; Full time

Job summary

Henderson Scott US in New York City seeks an experienced leader to drive enterprise audience products and solutions across Ad Sales, Analytics, Product, and Engineering. The role requires partnering with client teams, managing definitions and segments, and delivering scalable audience offerings that align with advertiser demand and campaign results.

You will coordinate activation across GAM, DSPs, DMPs, and identity platforms while developing governance, documentation, and best practices for

Qualifications

• 6-10 years of experience in audience strategy, ad tech or related areas.
• Strong understanding of digital advertising, audience segmentation and activation.
• Experience partnering with Ad Sales, Marketing, Product, Analytics teams.
• Ability to translate advertiser needs into scalable audience products and workflows.
• Hands-on familiarity with CDPs, DMPs, DSPs and identity platforms.
• Excellent communication, project and stakeholder management.
• Bachelor's degree required; advanced degree preferred.

Responsibilities

• Partner with Ad Sales and client teams to translate advertiser needs into scalable audience solutions.
• Build and manage enterprise audience products, definitions, packages, and reusable audience segments.
• Create sales enablement materials that communicate audience value and composition.
• Assess audience performance with Analytics leadership and identify opportunities.
• Coordinate audience activation across GAM, DSPs, DMPs, clean rooms and identity platforms.
• Ensure audiences are developed, documented, governed, and delivered across teams.
• Oversee full lifecycle of products from intake to activation and optimization.
• Help establish best practices and documentation standards for audience development.

Job description

Henderson Scott US in New York City seeks an experienced leader to drive enterprise audience products and solutions across Ad Sales, Analytics, Product, and Engineering. The role requires partnering with client teams, managing definitions and segments, and delivering scalable audience offerings that align with advertiser demand and campaign results.

You will coordinate activation across GAM, DSPs, DMPs, and identity platforms while developing governance, documentation, and best practices for