Hybrid MMM & Portfolio Optimization Lead

12293 Haleon US Holdings LLC; New Jersey; Hybrid; USD 140,000 - 220,000; Full time

Benefits offered by this job

401(k) plan

Tuition reimbursement

Paid parental leave

Healthcare benefits

Job summary

Haleon in Warren, NJ seeks a Portfolio Optimization Manager to lead MMM and optimize marketing investments across brands and channels. You will translate analytics into actionable business decisions, advise executive teams, and drive performance improvements through data storytelling and cross-functional collaboration.

The role requires 7+ years in marketing analytics, a strong analytical mindset, and experience guiding external agencies. Hybrid work with in-office presence three days a week.

Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or related field.
• 7+ years of experience in marketing analytics, commercial analytics, business insights, strategy consulting, or related field.
• Demonstrated experience leading Marketing Mix Modeling (MMM) programs and translating results into business recommendations.
• Experience in portfolio optimization, resource allocation, scenario planning, or strategic investment decision support.
• Strong analytical and problem-solving skills with experience working with complex and large-scale datasets.
• Experience influencing senior stakeholders through data-driven recommendations and strategic insights.
• Experience leading and developing high-performing teams.
• Experience working cross-functionally with Marketing, Finance, Commercial, and Executive Leadership teams.
• Experience managing external agencies, consultants, or analytics partners.

Responsibilities

• Lead Haleon US's Marketing Mix Modeling program, including model development, governance, delivery, and activation of recommendations.
• Translate complex analytical findings into actionable business recommendations that drive marketing investment decisions and commercial growth.
• Act as a trusted advisor and subject matter expert to Marketing, Commercial, Finance, and Leadership teams on marketing effectiveness and investment optimization.
• Lead portfolio optimization and resource allocation analyses to support annual operating plans, long-range strategic planning, and investment decisions.
• Develop fact-based recommendations across brands, channels, and customer segments to maximize growth and return on investment.
• Support business scenario planning and investment simulations to evaluate opportunities, trade-offs, and risks.
• Collaborate with internal stakeholders and external analytics partners to ensure delivery of high-quality, actionable insights.
• Manage external analytics, consulting, and measurement partners to ensure analytical rigor and alignment with business priorities.
• Lead, coach, and develop direct reports, creating a high-performance culture focused on innovation, accountability, and talent development.

Skills

Marketing analytics

MMM programs

Stakeholder influence

People leadership

Cross-functional collaboration

Data storytelling

Education

Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or related field

Advanced degree in Business, Economics, Statistics, Data Science, Marketing Analytics, or related discipline

Tools

Power BI

Tableau

R

Python

Job description

Haleon in Warren, NJ seeks a Portfolio Optimization Manager to lead MMM and optimize marketing investments across brands and channels. You will translate analytics into actionable business decisions, advise executive teams, and drive performance improvements through data storytelling and cross-functional collaboration.

The role requires 7+ years in marketing analytics, a strong analytical mindset, and experience guiding external agencies. Hybrid work with in-office presence three days a week.