Hybrid Media Strategy Director

Kada Recruiting; Alabama; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible hybrid work model

Mentorship opportunities

Career growth

Job summary

Kada Recruiting, partnering with a dynamic Madison-based agency, seeks an Associate Media Planning Director to drive strategic media planning across traditional, digital, and paid social channels. You will report to the Media Director and lead a collaborative team to deliver data-driven strategies for clients.

The role emphasizes mentorship, client interaction, and the ability to stay ahead of market trends, with a flexible hybrid work model and opportunities for growth within a creative,

Qualifications

• Bachelor’s degree required; 5–7 years in integrated media planning and team management preferred.
• Experience leading media strategies across traditional, digital, and social channels.
• Proficiency with STRATA, SQAD, SRDS, and Google Campaign Manager 360.

Responsibilities

• Develop and optimize media plans across traditional, digital, and social channels.
• Lead and mentor media planners and ad operations staff.
• Engage with clients as the primary media planner for select accounts.
• Ensure research and strategic documentation meet client needs and standards.
• Collaborate with buying teams to align planning and buying efforts.
• Support new business by presenting data-driven media strategies.

Skills

Media planning

Team leadership

Budget management

Digital advertising

Analytics

Education

Bachelor's degree

Tools

STRATA

SQAD

SRDS

Google Campaign Manager 360

Google Analytics

Meta

Pinterest

LinkedIn

Job description

Kada Recruiting, partnering with a dynamic Madison-based agency, seeks an Associate Media Planning Director to drive strategic media planning across traditional, digital, and paid social channels. You will report to the Media Director and lead a collaborative team to deliver data-driven strategies for clients.

The role emphasizes mentorship, client interaction, and the ability to stay ahead of market trends, with a flexible hybrid work model and opportunities for growth within a creative,