Hybrid MarTech Engineer - Analytics, CDP & Tag Mgmt

NexTech Solutions; Memphis (TN); Hybrid; USD 110,000 - 150,000; Full time

Job summary

NexTech Solutions in Memphis, TN, is seeking an experienced MarTech Engineer to design, implement, and support enterprise marketing technology platforms. You will partner with Marketing, Analytics, Product, and Engineering to ensure accurate data collection, audience activation, and analytics across digital properties.

The role emphasizes hands-on work with Adobe Launch, GTM, GA4, and CDPs like Salesforce Data Cloud, LiveRamp, and Sprinklr, plus building scalable data layer architectures and

Qualifications

• Minimum of 6 years in Marketing Technology or digital analytics.
• Experience translating business needs into scalable technical solutions.

Responsibilities

• Design, implement, and maintain tag management solutions using Adobe Launch and Google Tag Manager.
• Configure rules, triggers, data elements, and extensions to support analytics requirements.
• Implement and maintain third-party marketing tags and pixels.
• Configure, support, and optimize Adobe Analytics and GA4.
• Develop measurement frameworks, event tracking, KPIs, and data validation.
• Support CDP solutions including Salesforce Data Cloud, LiveRamp, Adobe Audience Manager, and Sprinklr.
• Build audience segmentation, activation, identity resolution, and CDP data integration.
• Design and support scalable data layer architecture across digital platforms.
• Gather requirements and translate them into technical designs and tracking specifications.
• Provide platform administration, governance, troubleshooting, documentation, and vendor coordination.
• Partner with cross-functional teams to deliver marketing technology solutions in an Agile environment.

Skills

Marketing technology

Digital analytics

Tag management

Stakeholder management

Data platforms

Tools

Adobe Launch

Google Tag Manager

GA4

Salesforce Data Cloud

LiveRamp

Adobe Audience Manager

Sprinklr

Job description

NexTech Solutions in Memphis, TN, is seeking an experienced MarTech Engineer to design, implement, and support enterprise marketing technology platforms. You will partner with Marketing, Analytics, Product, and Engineering to ensure accurate data collection, audience activation, and analytics across digital properties.

The role emphasizes hands-on work with Adobe Launch, GTM, GA4, and CDPs like Salesforce Data Cloud, LiveRamp, and Sprinklr, plus building scalable data layer architectures and