Hybrid Marketing Strategist - Campaign & Project Lead

Entourage Yearbooks

Toledo (OH)

Hybrid

USD 65,000 - 78,000

Full time

14 days+

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Job summary

Entourage Corporate Services (ECS) is seeking a Marketing Strategist to support marketing execution across Entourage Yearbooks, RememberMe Yearbooks, Picaboo Yearbooks, and related ECS brands in the Toledo area. The role focuses on turning strategy into clear project plans, coordinating multiple departments, and delivering campaigns on time.

The ideal candidate is organized, communicative, and capable of managing multiple projects with strong follow-through.

Qualifications

3–5 years of professional marketing, marketing project management, or related experience.
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
Demonstrated ability to manage multiple marketing campaigns and projects from planning through completion.
Strong project-management, organizational, prioritization, and follow-through skills.
Broad understanding of digital marketing, email, web, social media, content, paid media, and marketing analytics.
Strong written and verbal communication skills with excellent attention to detail.
Ability to coordinate projects involving multiple people, departments, deadlines, and deliverables.
Comfortable working with data, marketing KPIs, campaign reporting, and revenue-related metrics.
Ability to identify roadblocks, solve problems, and escape issues appropriately.
Ability to work independently while operating within the strategy and priorities established by the ECS Director of Sales & Marketing.
Comfortable using AI tools, or willing to actively learn and adopt AI and agentic technologies, to improve productivity, marketing execution, analysis, and job performance.
Experience with marketing automation, CRM systems, Google Analytics, project-management platforms, or similar tools is a plus.
Experience with Google Ads and Meta Ads is a plus.
Ability to work in a hybrid environment and travel periodically for company meetings, conventions, trade shows, and other industry events.

Responsibilities

Own assigned marketing projects and campaigns from kickoff through completion, ensuring work is accurate, organized, and delivered on time.
Maintain the ECS marketing calendar, develop project timelines, coordinate assignments across departments, and follow up on outstanding deliverables.
Identify stalled projects and roadblocks, escape issues when necessary, and provide the ECS Director of Sales & Marketing with clear weekly updates on priorities, progress, deadlines, and results.
Execute multi-channel lead-generation campaigns that support ECS new business and revenue goals.
Coordinate with Sales to support lead quality, follow-up, conversion, WAVES campaigns, conferences, referral programs, and other lead-generation initiatives.
Provide Sales teams with the marketing campaigns, collateral, communications, and resources needed to support new account growth.
Execute customer marketing programs designed to improve retention, DRO performance, Buy Rate, Unit Sales, and Delivered Revenue.
Partner with Sales and Account Management to identify customer growth opportunities and execute targeted campaigns that increase yearbook participation.
Develop and coordinate customer communications, promotions, and resources that help schools increase yearbook sales.
Coordinate and execute marketing communications across email, web, social media, digital campaigns, events, and other appropriate channels.
Develop and manage campaign messaging, email content, landing pages, sales collateral, promotional materials, and customer-facing resources.
Work with internal teams and outside resources as needed to ensure creative and marketing deliverables are completed accurately, on brand, and on schedule.
Maintain marketing dashboards and provide consistent reporting on campaign activity, lead generation, customer growth, and revenue performance.
Track results and identify areas where campaigns or processes need improvement.
Provide clear weekly and monthly updates to the ECS Director of Sales & Marketing, including completed work, upcoming priorities, performance results, roadblocks, and recommended next steps.