Email Marketing Campaign Coordinator

Entourage Yearbooks; Princeton (NJ); On-site; USD 55,000 - 60,000; Full time

Job summary

Entourage Yearbooks is seeking a Marketing Coordinator to execute outbound email campaigns, support telesales, and drive lead generation. You will track performance metrics, prepare reports, and assist with social media content scheduling and engagement tracking.

The role requires 1-2 years in marketing or campaign coordination, experience with email platforms (Klaviyo), strong organization, and a 4-year degree. On-site work in Princeton, NJ with full-time hours.

Qualifications

• 1-2 years of experience in marketing, digital marketing, or campaign coordination.
• Experience with email marketing platforms.
• Strong organizational and follow-up skills.
• Comfort working with data, spreadsheets, and reports.
• Clear written communication skills.
• Ability to manage multiple campaigns and deadlines.
• 4 year college degree is required.

Responsibilities

• Execute outbound email marketing campaigns in support of telesales and lead generation efforts.
• Track and report on campaign performance metrics (leads generated, open/click rates, conversion rates, follow-up effectiveness).
• Assist with scheduling and publishing social media content and tracking engagement.
• Collaborate with marketing managers, creative services, and sales teams to ensure campaigns are launched on time and measured properly.

Skills

Email marketing

Campaign coordination

Data analysis

Social media

Writing/communication

Education

Bachelor's degree

Tools

Klaviyo

Job description

Entourage Yearbooks is an innovative full-service publishing company. We are a next generation yearbook provider serving thousands of schools around the US and in over 25 countries around the world. Our quickly expanding team is for energized and passionate individuals who are excited to provide quality technology to schools. Entourage is an equal opportunity employer with great benefits and opportunities to advance.

Key Responsibilities

Campaign Execution & Follow-Ups

• Execute outbound email marketing campaigns in support of telesales and lead generation efforts
• Use Klaviyo to send emails, design emails and track email marketing results
• Maintain clean lists, segmentation, and campaign schedules

Marketing Analytics & Reporting

• Track and report on campaign performance metrics, including:
• Leads generated
• Email open/click rates
• Conversion rates
• Follow-up effectiveness
• Prepare weekly and monthly marketing performance reports
• Help identify trends, insights, and opportunities to improve results

Social Media & Content Support

• Assist with scheduling and publishing social media content
• Support engagement tracking and reporting (followers, reach, engagement)
• Help execute social campaigns tied to larger marketing initiatives
• Coordinate with creative and marketing managers on content needs

Process & Collaboration

• Work within defined marketing workflows, tickets, and campaign briefs
• Support campaign documentation and organization
• Collaborate closely with marketing managers, creative services, and sales teams
• Ensure campaigns are launched on time and measured properly

Required Qualifications

• Minimum of 1-2 years of experience in marketing, digital marketing, or campaign coordination
• Experience with email marketing platforms
• Strong organizational and follow-up skills
• Comfort working with data, spreadsheets, and reports
• Clear written communication skills
• Ability to manage multiple campaigns and deadlines
• 4 year college degree is required

Preferred Qualifications

• Experience supporting sales or telesales teams
• Basic understanding of marketing analytics and KPIs
• Experience with social media scheduling tools
• Background in B2C marketing is a plus

Salary

$55,000-$60,000