Hybrid Marketing Specialist: Campaigns & Content

Default Brand; Charlotte (NC); Hybrid; USD 42,000 - 64,000; Full time

Job summary

HomeTrust Bank is seeking a Marketing Specialist to assist in planning, creating, delivering, and reporting strategic marketing campaigns across all lines of business. You will work closely with the Marketing Manager and Operations team on branding, product/service promotions, and programmatic campaigns to attract new households and deepen relationships with existing customers.

The role emphasizes creative and analytic abilities to support email, social media, and digital initiatives, with a

Qualifications

• Bachelor’s degree in marketing, communications, business administration or a related field.
• Strong written and verbal communication skills with attention to detail.
• Proficient in Microsoft Office products.

Responsibilities

• Develop, implement, and track marketing programs (email, social, digital campaigns) and events.
• Collaborate across lines of business to develop and monitor strategic marketing initiatives.
• Provide trafficking support and track internal marketing requests.
• Report campaign performance and efficiency; process invoices.
• Support market research and trend analysis to find opportunities.
• Assist in creating marketing materials and ensure brand guidelines.
• Draft, proofread, edit content across mediums.
• Collaborate with agencies and vendors to execute programs.
• Manage logistics for trade shows and events.
• Provide excellent internal customer service.
• Maintain confidentiality of sensitive information.
• Adhere to policies and regulations.
• Complete annual compliance training.
• Follow BSA/AML/CIP/OFAC regulations.
• Perform other duties as assigned.

Skills

Written communication

Verbal communication

Project management

Organization

Microsoft Office

Education

Bachelor’s degree

Tools

HubSpot

Marketo

MailChimp

Constant Contact

WordPress

Basecamp

Job description

HomeTrust Bank is seeking a Marketing Specialist to assist in planning, creating, delivering, and reporting strategic marketing campaigns across all lines of business. You will work closely with the Marketing Manager and Operations team on branding, product/service promotions, and programmatic campaigns to attract new households and deepen relationships with existing customers.

The role emphasizes creative and analytic abilities to support email, social media, and digital initiatives, with a