Social Media Campaign Lead - Hybrid

BankNewport; Middletown (RI); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Supportive work environment

Opportunities for professional development

Health benefits

Job summary

A regional banking institution in Rhode Island is seeking a Marketing Specialist to develop and execute social media campaigns while ensuring alignment with strategic goals. The ideal candidate will have a bachelor's degree in marketing or communications and at least three years of banking marketing experience. The role requires excellent communication skills, an ability to manage multiple projects, and proficiency with various marketing tools. This position involves both in-office and hybrid work arrangements.

Qualifications

• Minimum of 3 years of banking marketing or website oversight experience.
• In-depth understanding of digital marketing and website analytics.
• Proven ability to multi-task and work in a fast-paced environment.

Responsibilities

• Lead planning and execution of social media campaigns.
• Serve as the liaison between business lines and creative teams.
• Manage budgets for marketing expenses related to branch projects.

Skills

Marketing Knowledge

Social Media Marketing

Communication Skills

Analytical Skills

Organizational Skills

Education

Bachelor's degree in marketing or communications

Tools

Microsoft Office Suite

Adobe Creative Suite

Hootsuite

Job description

A regional banking institution in Rhode Island is seeking a Marketing Specialist to develop and execute social media campaigns while ensuring alignment with strategic goals. The ideal candidate will have a bachelor's degree in marketing or communications and at least three years of banking marketing experience. The role requires excellent communication skills, an ability to manage multiple projects, and proficiency with various marketing tools. This position involves both in-office and hybrid work arrangements.