Marketing Specialist

HomeTrust Bank; Charlotte (NC); Hybrid; USD 45,000 - 65,000; Full time

Job summary

HomeTrust Bank in Charlotte, NC is seeking a Marketing Specialist entry-level to assist in planning, creating, delivering, and reporting strategic marketing campaigns across lines of business.

You'll work with the Marketing Manager and others to develop and execute campaigns for branding, product promotion, and events, while applying creative and analytic skills to attract new households and deepen existing relationships.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or a related field required.
• Strong written and verbal communication skills with attention to detail.
• Strong prioritization, organization, and project management skills.
• Proficient in Microsoft Office products.

Responsibilities

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns and events.
• Collaborate across lines of business to monitor strategic marketing initiatives for external and internal audiences.
• Provide trafficking support and track completion of internal marketing requests.
• Provide reporting on campaign performance through invoicing and analytics.
• Support market research and trend analysis to identify opportunities.
• Assist in developing and creating marketing materials while ensuring brand guidelines are met.

Skills

Communication

Organization

Project management

Attention to detail

Written communication

Education

Bachelor’s degree in marketing, communications, business administration or a related field

Tools

HubSpot

Marketo

MailChimp

Constant Contact

WordPress

Basecamp

Job description

Job Category: Marketing / Public Relations

Requisition Number: MARKE002382

• Full-Time
• Hybrid

Locations

Charlotte, NC 28210, USA

Description

Role Summary

The Marketing Specialist is an entry-level position for an enthusiastic team member who assists in the planning, creating, delivering, and reporting of strategic marketing campaigns across all lines of business at HomeTrust Bank. You will be an important member of the marketing team, working closely with the Marketing Manager, Marketing Operations Manager, and others developing and executing a variety of campaigns aimed at branding, product/ service promotion, programmatic ad campaigns while using your creative and analytic abilities to help HomeTrust Bank attract new households and expand relationships with existing customers.

Key Responsibilities / Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work with marketing managers to develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
• Collaborate all lines of business to develop and monitor strategic marketing initiatives for both external and internal audiences.
• Provide trafficking support of assignments and tracking completion of all miscellaneous internal marketing requests.
• Provide reporting on the performance and efficiency of campaigns through invoice processing.
• Support marketing team with market research and trend analysis to identify fresh marketing opportunities.
• Work with marketing team to assist in development and creation of marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Help draft, proofread, and edit creative and technical content across different mediums.
• Collaborate with external agencies and vendors to execute marketing programs.
• Work with internal partners to manage logistics and occasional administrative tasks for trade shows and other events.
• Deliver an effortless experience to our internal partners through outstanding customer service.
• Maintain confidentiality and security of sensitive information.
• Adhere to all corporate policies and procedures, Federal and State regulations, and laws.
• Complete all mandatory annual compliance training.
• Follow regulatory requirements including those pertaining to the Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP), and OFAC to assist in the identification, detection and determent of money laundering and other unlawful activities, as well as regulations pertaining to lending and consumer compliance to include fair lending laws.
• Perform other duties and special projects as assigned.

Job Requirements

Education:

• Bachelor’s degree in marketing, communications, business administration or a related field required.

Required:

• Strong written and verbal communication skills with attention to detail.
• Strong prioritization, organization, and project management skills.
• Proficient in Microsoft Office products.

Preferred:

• Knowledge of various marketing tools such as HubSport, Marketo, MailChimp or Constant Contact
• Knowledge of content management systems such as WordPress.
• Knowledge of project management tools like Basecamp.

About HomeTrust Bank

HomeTrust Bank, founded in 1926, is a North Carolina chartered, community-focused financial institution committed to providing value-added community banking through online/mobile channels and multiple locations in Virginia, North Carolina, South Carolina, Tennessee, and Georgia. Learn more at www.htb.com.

Work Environment, Physical Requirements

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. HomeTrust Bank promotes an equal employment opportunity workplace which includes reasonable accommodation of qualified applicants and employees.

• This job operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, and scanners.
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
• Physical activity requiring reaching, sifting, lifting to 25 lbs., finger dexterity, grasping, feeling, repetitive motions, talking and hearing are required.
• The employee will frequently communicate and must be able to exchange accurate information with others.
• The employee may need to move around their office to attend meetings and to access files, machinery, or other job-related tools.

DISCLAIMER: HomeTrust Bank is an evolving company. As such this job description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

HomeTrust Bank's policy is to provide equal employment opportunities to all persons regardless of race, color, religion, sex (including sexual orientation and gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by federal law. Employment decisions will be based on valid job requirements and business needs, and we administer personnel actions (including recruitment, selection, promotion, compensation, benefits, transfers, layoffs, training, and social/recreation programs) without discrimination on any prohibited basis.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.