Hybrid Marketing Manager — AdTech & AI DSP Campaigns

IQM Corporation

New York (NY)

Hybrid

USD 140,000 - 155,000

Full time

4 days ago

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Benefits offered by this job

Employer-paid healthcare

401(k) with 3% match

Total Well-Being resources

Job summary

IQM Corporation in New York is seeking a Marketing Manager to own campaign management and storytelling around IQM’s DSP advantages. You will collaborate with Product Marketing, Product, and Sales to lead go-to-market for product launches, build sales enablement materials, and represent IQM at industry events.

This hybrid role requires 8+ years in B2B marketing (2+ in adtech/programmatic), strong writing, and experience with HubSpot/Marketo and Salesforce.

Qualifications

8+ years in B2B marketing; at least 2 in adtech, martech or programmatic.
Working knowledge of DSPs, CTV, audience data, measurement and identity.
Proven track record owning integrated campaigns end-to-end and reporting on pipeline impact.
Strong writing and presentation skills; translates tech to buyers.
Excellent project management; sustain multiple programs with limited oversight.
Hands-on with HubSpot or Marketo and Salesforce; adept at storytelling.

Responsibilities

Plan and run integrated, full-funnel campaigns across email, paid, social, webinars and content.
Lead go-to-market for product launches and new offerings: messaging and assets.
Build sales enablement materials: decks, one-pagers, case studies, battlecards.
Manage IQM’s presence at industry events, conferences and sponsorships.
Develop thought leadership with executives: blogs, reports, speaking submissions.
Track MQLs/SQLs, pipeline contribution and ROI; propose improvements.