Marketing Manager

IQM Corporation; New York (NY); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Employer-paid healthcare

401(k) with 3% match

Total Well-Being resources

Job summary

IQM Corporation in New York is seeking a Marketing Manager to own campaign management and storytelling around IQM’s DSP advantages. You will collaborate with Product Marketing, Product, and Sales to lead go-to-market for product launches, build sales enablement materials, and represent IQM at industry events.

This hybrid role requires 8+ years in B2B marketing (2+ in adtech/programmatic), strong writing, and experience with HubSpot/Marketo and Salesforce.

Qualifications

• 8+ years in B2B marketing; at least 2 in adtech, martech or programmatic.
• Working knowledge of DSPs, CTV, audience data, measurement and identity.
• Proven track record owning integrated campaigns end-to-end and reporting on pipeline impact.
• Strong writing and presentation skills; translates tech to buyers.
• Excellent project management; sustain multiple programs with limited oversight.
• Hands-on with HubSpot or Marketo and Salesforce; adept at storytelling.

Responsibilities

• Plan and run integrated, full-funnel campaigns across email, paid, social, webinars and content.
• Lead go-to-market for product launches and new offerings: messaging and assets.
• Build sales enablement materials: decks, one-pagers, case studies, battlecards.
• Manage IQM’s presence at industry events, conferences and sponsorships.
• Develop thought leadership with executives: blogs, reports, speaking submissions.
• Track MQLs/SQLs, pipeline contribution and ROI; propose improvements.

Skills

B2B marketing

adtech

programmatic

DSP knowledge

content storytelling

sales enablement

Education

Bachelor’s degree in marketing/communications/business

Tools

HubSpot

Marketo

Salesforce

Job description

Build It. Shape It. Scale It.

IQM is redefining how modern advertisers navigate complex, highly regulated media environments. Our AI‑driven media buying platform is built to deliver smarter decision making, greater transparency, and real performance at scale where precision matters most! We’re building a team of curious and driven problem solvers who want to make an impact and help define what’s next in advertising.

Job Opportunity

IQM is seeking a

Build It. Shape It. Scale It.

IQM is redefining how modern advertisers navigate complex, highly regulated media environments. Our AI‑driven media buying platform is built to deliver smarter decision making, greater transparency, and real performance at scale where precision matters most! We’re building a team of curious and driven problem solvers who want to make an impact and help define what’s next in advertising.

Job Opportunity

IQM is seeking a Marketing Manager. In this role, you will own campaign management and storytelling (for Sales) around the advantages and functionality of our DSP.

You’ll collaborate with Product Marketing, Product, and Sales to lead go-to-market for product launches and new offerings, build sales enablement materials, manage IQM’s presence at industry events, and develop thought leadership with executives. This role is ideal for someone who is curious, outgoing, communicative, passionate, and a problem solver; someone who can operate independently but knows when to ask for help, is creative but focused, resourceful, and provides answers before questions are asked.

This role is hybrid, meaning team members are expected to work one to two days per week in person at one of the office locations in either NY/DC.

At this time, IQM does not sponsor new applicants for employment authorization for this position.

What You’ll Do

• Campaign Management: Plan and run integrated, full-funnel campaigns across email, paid, social, webinars and content, tied to pipeline goals.
• Go-to-Market: Lead go-to-market for product launches and new offerings: messaging, launch assets and sales training.
• Sales Enablement: Build sales enablement materials: pitch decks, one-pagers, case studies, battlecards and objection handling.
• Events & Sponsorships: Manage IQM’s presence at industry events, conferences and sponsorships, from contract through follow‑up.
• Thought Leadership: Develop thought leadership with executives: blogs, reports, speaking submissions and award entries.
• Performance & Reporting: Track MQLs, SQLs, pipeline contribution and campaign ROI; report results and recommend improvements.

Who You Are

• 8+ years of B2B marketing, with at least 2 in adtech, martech or programmatic.
• Working knowledge of DSPs, CTV, audience data, measurement and identity.
• A track record of owning integrated campaigns end to end and reporting on pipeline impact.
• Strong writing and presentation skills; able to make technical topics simple for buyers.
• Strong project management; comfortable running several programs with little oversight.
• Hands‑on experience with HubSpot or Marketo, and Salesforce.
• Proficient in writing and storytelling, presenting, project management and relationship management.
• Experience with HubSpot, Microsoft Suite, Google Suite and Claude.
• Can use, but not rely on, AI for success.

We’re Excited If You Have

• Political, advocacy or healthcare advertising experience.
• Event and sponsorship management on the adtech conference circuit.
• Experience working directly with executives and influencing cross‑functional teams.
• Bachelor’s degree in marketing, communications or business, or equivalent experience.

Working At IQM

At IQM, we believe that happy, healthy employees are the key to our success! That’s why we’ve built a benefits package that’s got you covered from head to toe, and your bank account too.

• 100% Employer‑Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can focus on your work, not your benefits costs.
• Health & Wellness: Stay in top shape with multiple medical plan options, plus dental and vision coverage. A healthy smile and clear vision go a long way.
• Future Proof Your Finances: Our 401(k) program comes with a 3% company match, and you can save anywhere from 1% to 80% of your paycheck, whether retirement means a beach, the mountains, or something in between.
• Total Well‑Being: From physical health to mental wellness and financial peace of mind, we offer resources to support every part of your journey, so you can feel great and do your best work.

At IQM, we’re not just building a team, we’re creating a workplace where you can thrive!

About IQM

IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.

Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top‑tier third‑party data sources, and IQM’s proprietary AI‑driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.

Over The Past Year, IQM Has Been Awarded

• Best New Product: IQM Power Segments — Reed Awards, 2026
• Engineering Team of the Year — CampaignTech Awards, 2025
• Best Customer Service | Tech Vendor — CampaignTech Awards, 2025
• Best Demand‑Side Platform — MarTech Breakthrough Awards, 2025
• Best Demand‑Side Technology — AdExchanger Awards, 2025
• Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025

Highlighting IQM’s leadership in innovation and excellence in programmatic advertising.

For more information, visit iqm.com.

$140,000 - $155,000 a year

The annual base salary range for this full‑time role reflects base salary only. In addition to base pay, IQM offers a highly competitive total compensation package designed to reward impact and growth, which may include performance‑based incentives and equity participation. The listed salary range represents what IQM reasonably expects to pay at the time of posting and applies only to candidates hired to perform work in one of the listed locations.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.