Hybrid Marketing Leader - Strategy, Brand & Campaigns

Outward Bound; Minnesota; Hybrid; USD 68,000 - 78,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision

403(b) Retirement

Paid Time Off

Job summary

Voyageur Outward Bound School (VOBS) seeks a Marketing Manager to lead strategy, campaigns, and brand management. This role partners with Admissions, Partnerships, Development, and OBUSA to support enrollment, fundraising, and organizational growth.

Reporting to the Director of Marketing & Development, you will manage projects, develop integrated marketing plans, optimize digital communications, and measure impact with analytics while leveraging AI responsibly to improve content and efficiency.

Qualifications

• Strategic marketing planning and campaign development experience.
• Ability to manage multiple projects with deadlines.
• Experience building brand messaging and assets across channels.
• Familiarity with analytics and performance reporting.

Responsibilities

• Lead the annual marketing strategy and integrated campaigns to drive enrollment and fundraising.
• Oversee social media calendars, content, and partner projects (video, reports).
• Manage brand assets and ensure consistent messaging across communications.
• Collaborate with admissions, development, and OBUSA to support growth.

Skills

Strategic Thinking

Proactivity

Entrepreneurial Spirit

Business Acumen

Resilience

Collaboration

Listening

Storytelling

Marketing

Campaigning

AI Familiarity

Tools

Canva

Adobe Suite

Constant Contact

Job description

Voyageur Outward Bound School (VOBS) seeks a Marketing Manager to lead strategy, campaigns, and brand management. This role partners with Admissions, Partnerships, Development, and OBUSA to support enrollment, fundraising, and organizational growth.

Reporting to the Director of Marketing & Development, you will manage projects, develop integrated marketing plans, optimize digital communications, and measure impact with analytics while leveraging AI responsibly to improve content and efficiency.