Head of Marketing, Brand & Strategic Communications

JVS Boston; Boston (MA); On-site; USD 95,000 - 110,000; Full time

Job summary

JVS, a Boston-area nonprofit, seeks a Director of Marketing and Communications to lead strategy, brand, and campaigns aligned with enrollment goals and fundraising. You will shape program marketing, support storytelling for impact, and collaborate with an external vendor network to advance communications across digital and print channels.

The role oversees a three-person team (Digital Marketing Specialist, Marketing Analytics Specialist) and cross-functional partnerships with IT, program teams,

Qualifications

• Excellent writing and editing skills
• Excellent leadership skills
• Project management skills
• Analytical acumen and ability to translate complex data into understandable reports, visualizations, and metrics
• Ability to collaborate effectively across teams to produce high-quality communications and marketing materials in timely fashion
• Ability to juggle multiple competing deadlines and priorities at once
• Experience marketing programs to complex audiences and vulnerable populations
• Experience with fundraising appeals, events, and other fundraising communications activities
• Eye for visual design and aesthetics
• Proficient in graphic design tools, such as Canva and Adobe Suite

Responsibilities

• Lead the ongoing implementation and improvement of JVS's marketing and communication strategy, with a vision rooted in JVS's mission and strategic priorities.
• Develop, implement, and evaluate an integrated marketing plan that incorporates market research, audience segmentation, targeted outreach, and measurable digital outcomes.
• Support brand integrity across all JVS's internal and external messaging, ensuring consistent voice, visual identity, and tone to strengthen brand awareness
• Translate data, anecdotes, and other sources of information into compelling visual stories that deepen audience engagement, support fundraising efforts, and demonstrate JVS's impact on people's lives.
• Oversee the planning, execution, and evaluation of marketing campaigns across owned and earned channels — including email, social media, web, fundraising appeals, and events — to increase audience growth, conversions, and program enrollments.
• Develop processes and procedures for collaboration with program staff to support with recruitment, enrollments, and storytelling to share about programmatic impact.
• Produce regular reports and dashboards to track engagements, conversions, and enrollments to improve marketing efforts.
• Collaborate with the Advancement team to draft, build, and send fundraising appeal emails.
• Oversee the creation and delivery of email marketing campaigns for donors, lapsed donors, and prospective donors to increase engagements.
• Oversee the ideation, design, development, and print of event-specific collateral, invitations, and more.
• Support with fundraising efforts by providing copywriting support, drafting appeals, completing design work, and more.
• Oversee social media strategy, including platform-specific approaches, content calendars, and performance analysis.
• Oversee the editing, layout, design, and copywriting for all external materials, including Annual Impact Reports, brochures, flyers, the website, and more.
• Oversee, manage, and update the JVS website, including content updates, new page builds, and SEO traffic.
• Thoughtfully implement emerging technologies to improve team workflows and strengthen reporting capabilities.
• Leverage Salesforce Pardot, Sprout Social, Asana, and other platforms to execute campaigns, track metrics, and manage project progress.
• Manage, mentor, and develop two direct reports, including goal setting, professional development, and fostering creativity, collaboration, accountability, and excellence.
• Oversee scheduling and project prioritization across all marketing, communications, and creative content work, from conception through final delivery.
• Sustain relationships with departments across JVS, including the advancement team, IT team, programmatic teams, People & Culture, and the policy team, to provide timely, effective, and robust marketing and communication support.
• Serve as a member of the agency’s internal public policy team to provide strategic communications direction on how to communicate policy changes and legislation updates to staff, employers, and community partners.
• Provide strategic consultation and communication support to the executive team, including internal communications, remarks and speeches, quotes and press releases, strategic communication counsel, and vision setting for the agency.
• Manage media relations by cultivating story ideas, developing relationships with journalists, managing relationships with public relations consultants, and tracking media coverage.
• Manage relationships and budgets with external vendors, agencies, and partners.

Job description

JVS, a Boston-area nonprofit, seeks a Director of Marketing and Communications to lead strategy, brand, and campaigns aligned with enrollment goals and fundraising. You will shape program marketing, support storytelling for impact, and collaborate with an external vendor network to advance communications across digital and print channels.

The role oversees a three-person team (Digital Marketing Specialist, Marketing Analytics Specialist) and cross-functional partnerships with IT, program teams,