Marketing Manager

Outward Bound; Minnesota; Hybrid; USD 68,000 - 78,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision

403(b) Retirement

Paid Time Off

Job summary

Voyageur Outward Bound School (VOBS) seeks a Marketing Manager to lead strategy, campaigns, and brand management. This role partners with Admissions, Partnerships, Development, and OBUSA to support enrollment, fundraising, and organizational growth.

Reporting to the Director of Marketing & Development, you will manage projects, develop integrated marketing plans, optimize digital communications, and measure impact with analytics while leveraging AI responsibly to improve content and efficiency.

Qualifications

• Strategic marketing planning and campaign development experience.
• Ability to manage multiple projects with deadlines.
• Experience building brand messaging and assets across channels.
• Familiarity with analytics and performance reporting.

Responsibilities

• Lead the annual marketing strategy and integrated campaigns to drive enrollment and fundraising.
• Oversee social media calendars, content, and partner projects (video, reports).
• Manage brand assets and ensure consistent messaging across communications.
• Collaborate with admissions, development, and OBUSA to support growth.

Skills

Strategic Thinking

Proactivity

Entrepreneurial Spirit

Business Acumen

Resilience

Collaboration

Listening

Storytelling

Marketing

Campaigning

AI Familiarity

Tools

Canva

Adobe Suite

Constant Contact

Job description

POSITION SUMMARY

The Marketing Manager serves as project manager, strategist, and convener for Voyageur Outward Bound marketing efforts. They support VOBS’ integrated marketing strategy to support brand awareness and presence, enrollment, fundraising, and organizational growth. Reporting to the Director of Marketing & Development, this role is responsible for communication, creation, and execution of marketing strategy, campaign development, brand management, digital communications, and performance analytics while partnering with admissions, program partnership, development, and OBUSA, to support growth and sustainability.

This new position will:

• Support development and execution of a comprehensive annual marketing strategy.
• Build integrated campaigns to drive enrollment and fundraising.
• Refine the organization's brand architecture and messaging.
• Improve marketing analytics and reporting.
• Build scalable systems for managing marketing assets.

Direct Reports:

• Part-Time Support/Contractors
• Marketing Agency Partnership

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Strategy & Campaign Leadership (30%)

• Collaborate with Director of Marketing and Development build and execute VOBS' annual marketing strategy to support brand, partnership, enrollment and fundraising.
• Manage contracts and projects with vendors including agency partnership in collaboration with DMD.
• Lead integrated marketing campaigns from concept through evaluation, using data and analytics to continuously improve results.
• Serve as steward of the VOBS brand, ensuring consistent messaging across all organizational communications.
• Leverage AI and emerging technologies to improve efficiency, content quality, and audience engagement.
• Interface with OBUSA to support brand agendas and alignment.

Social Media & Digital Engagement (40%)

• Manage and execute VOBS social media calendar in collaboration with DMD.
• Manage vendor projects such as video production and impact reports.
• Monitor emerging trends and recommend new approaches to increase engagement and audience reach.
• Support efforts to drive sales, admissions and other organizational needs with social media content.
• Track and report on social media engagement and impact.

Asset & Brand Management (30%)

• Manage, develop, and maintain VOBS collateral assets—including impact stories, photos, videos, and testimonials—to align with sales, fundraising, and organizational value propositions.
• Identify asset gaps and opportunities; lead ongoing content development in collaboration with sales, fundraising, and admissions teams.
• Distribute marketing assets as needed across departments to support outreach, engagement, and brand consistency.
• Manage communications platforms, contact databases, and website updates in partnership with sales and development teams.
• Represent VOBS marketing priorities and needs in national coordination meetings with Outward Bound USA.

Safety & Risk Management (As assigned)

• Participate in Emergency Response Plan (ERP) training and fulfill assigned roles.
• While rare, activation of VOBS ERP may require staff to work extended hours during the incident, sometimes in difficult or uncomfortable environments.
• Support safety management by reporting concerns to HR or the Director of Programs & Safety.

Requirements

KNOWLEDGE & ABILITIES

• Strategic Thinking — Innovate for success by identifying and developing solutions.
• Proactivity — Recognize and act on opportunities to solve problems and achieve goals.
• Entrepreneurial Spirit & Flexibility — Adapt to ambiguity, seek growth opportunities, and learn through action.
• Business Acumen — Understand organizational priorities and align marketing investments to support enrollment, fundraising, partnerships, and long-term growth.
• Resilience — Take calculated risks, learn from setbacks, and apply lessons to future solutions.
• Collaboration & Teamwork — Support priorities, share feedback, and collaborate with internal and external stakeholders.
• Listening & Storytelling — Extract and refine key value propositions to craft compelling content, presentations, and campaigns.
• Marketing & Campaigning — Scope, execute, track, and evaluate marketing campaigns using current tools and techniques.
• AI Familiarity & Responsible Use — Leverage AI for content enhancement and optimization while maintaining accuracy and brand integrity.

SKILLS

• Content Creation & Copywriting — Create and edit engaging content that aligns with business objectives and target audiences.
• Project Management — scope, service and complete projects from start to finish on time.
• Graphic Design & Digital Communication - Produce visually compelling, user-friendly messaging and campaigns.
• Marketing Technology — Experience with Canva, Adobe Suite, Constant Contact, and social media platform experience.
• Administration & Management — CRM database management, Microsoft/Google Suite proficiency, goal tracking, and organizational effectiveness.

OTHER QUALIFICATIONS

• Demonstrated experience developing and executing integrated marketing campaigns.
• Digital design/art or creative background a plus
• Experience managing multiple projects simultaneously.
• Demonstrated interest in community engagement and mission-driven marketing.

WORK CONDITIONS / LOCATION

• Hybrid role; opportunity to work remotely 2 days per week. Our office is located in St. Paul, MN.
• Work is performed in an office environment and requires the ability to operate standard office equipment.
• Work is primarily indoors, with occasional need to travel and/or participate in events.
• Noise level in the work environment is usually moderate. Events may have excessive noise and /or require working in close proximity to others.

PHYSICAL REQUIREMENTS

• Ability to stand, sit, kneel, operate a computer, telephone and keyboard for prolonged periods.
• Must occasionally be able to lift or carry 15 pounds.
• Ability to communicate effectively and exchange information with colleagues, partners, and the public.
• Ability to communicate and exchange ideas with others accurately and concisely.
• Sufficient visual acuity to operate a computer, assess and design content and evaluate content for accuracy, effectiveness and impact.
• Reasonable accommodation(s) may be made to enable people with disabilities to perform the essential functions.
• If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

COMPENSATION AND BENEFITS

This is a full time, salaried, exempt position. $68,000 - $78,000 per year.

VOBS offers a competitive benefits package, including employer sponsored health insurance, a dental and vision plan, STD, LTD and a 403(b) retirement plan with 2% match. Paid time off including, vacation, sick, holidays.

In the interest of transparency and pay equity across our team, a candidate with the minimum experience can expect to be offered in the lower half of the range.