Hybrid Marketing Data & Campaign Specialist

KeyBank; Brooklyn (OH); On-site; USD 63,000 - 96,000; Full time

Job summary

KeyBank is seeking a Marketing Consultant for Campaign Strategy and Execution at our Brooklyn, OH location. The role focuses on data-driven marketing programs across email, SMS, push, inbound, and direct mail, partnering with IT and business teams to optimize data, marketing tech, and campaign management.

You will perform hands-on coding for data extraction, transformation, and analysis and design scalable workflows for audience builds and campaign operations.

Qualifications

• Bachelor’s degree in IT, MIS, data analytics or related field.
• 2+ years of experience with relational databases and SQL for data mining.
• Familiarity with JSON and translating into SQL.
• Ability to work with AI in developing basic query functions.
• Experience in data analysis and building datasets for marketing or analytics.
• Strong communication with IT, Compliance and business partners.
• Familiarity with Adobe campaign tools.

Responsibilities

• Partner with Marketing Technology and LOB teams to translate objectives into data-driven campaigns.
• Perform hands-on coding for data extraction, transformation, and analysis.
• Design scalable, repeatable data workflows for campaigns.
• Troubleshoot data pipelines and campaign logic.
• Document data flows and procedures for compliance and audit readiness.

Skills

SQL

Data analysis

Communication

AI query functions

Education

Bachelor’s degree in IT/MIS/Data Analytics

Tools

Adobe Suite

Job description

KeyBank is seeking a Marketing Consultant for Campaign Strategy and Execution at our Brooklyn, OH location. The role focuses on data-driven marketing programs across email, SMS, push, inbound, and direct mail, partnering with IT and business teams to optimize data, marketing tech, and campaign management.

You will perform hands-on coding for data extraction, transformation, and analysis and design scalable workflows for audience builds and campaign operations.